Texas quarterback Arch Manning releases new trading cards with Panini America

Texas quarterback Arch Manning auctioned off his first NIL trading card last month for $102,500.

Now the freshman is working with Panini America again to release seven new trading cards ahead of the start of college football season. The variety provides the opportunity for every type of trading card collector to purchase.

Since going live at 3 p.m. ET on Monday, the Arch Manning Prizm Gold, Burnt Orange Cracked Ice and Prizm Silver cards have gone out of stock. An Arch Manning Throwback Prizm Base card is going for $15, allowing many Texas fans to get their hands on a card featuring the quarterback.

Three cards have been put up for sale with a 24-hour time restriction:

• Throwback Prizm Black 1/1 card, which began at $25,000 and is dropping $2,500 every five minutes until the product sells out
• Throwback Prizm Gold Autographed X/10 card, which began at $10,000 and is dropping by $1,000 every five minutes until the product sells out
• Throwback Prizm Burnt Orange Cracked Ice Autographed X/49, which began at $1,000 and is dropping by $250 every five minutes until the product sells out

Panini scoops up Texas quarterback duo

Panini has quickly become a notable name in the NIL space. Along with its partnership with Manning, the trading card company has deals with Quinn Ewers and 2024 Five-Star Plus+ shooting guard Tre Johnson. Six top NBA prospects signed with Panini late last week, too.

Manning is still just months into his college career. Ewers will start this season for Texas, while the 6-foot-4, 215-pound freshman takes in his first year in Austin. The talent is obviously there; Manning finished this spring’s Orange-White game 5 of 13, facing constant pressure from the Texas front seven.

The former Five-Star Plus+ recruit’s first trading card was auctioned off for $102,500 last month. It’s the highest-selling card in Panini’s website history, knocking off a one-of-one Luka Doncic national treasure card that sold for $100,000. 

In total, the card received 36 bids. All proceeds from the sale are going to a Central Texas nonprofit with the help of St. David’s HealthCare and St. David’s Foundation. The auction winner, who was not identified, will get a meet and greet with Manning, while also catching passes from the quarterback. Plus, they can participate in the check presentation to the nonprofits. The record price paid for a Peyton Manning card is $71,988.88.

Arch Manning’s On3 NIL Valuation

The grandson of Archie, son of Cooper, and nephew of Peyton and Eli has a $2.9 million On3 NIL Valuation, which ranks No. 3 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. It is also the top-ranked On3 NIL Valuation in college football.

Arch Manning is just getting started in building his NIL brand. He has more than 265,000 social media followers and also has the option to partner with his superstar uncles in NIL ventures. Eli and Peyton run Omaha Productions together and the Monday Night Football Manningcast runs multiple times throughout the NFL season.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.