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Texas QB Arch Manning expands NIL partnership with Panini America, inks memorabilia deal

ns_headshot_2024-clearby:Nick Schultz•04/16/25•

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Texas QB Arch Manning expands NIL deal with Panini America
Courtesy of Panini America

When Arch Manning arrived at Texas in 2023, he signed a multi-year NIL deal with Panini America. It was his first partnership, although he didn’t plan to venture too far into the space until he became the Longhorns’ starting quarterback.

Over the last few months, Manning added more NIL deals to his portfolio as his On3 NIL Valuation soared to $6.6 million. He’s also expanding his relationship with Panini America to include autographed memorabilia.

Panini America launched Manning’s collection on its website Wednesday, which features autographed photos, jerseys and helmets. The photos start at $699.99 while the jerseys and helmets both start at $999.99.

“Launching my memorabilia collection with Panini America allows me to share a deeper connection with fans,” Manning said in a statement. “Panini has a long history of working with athletes all over the world for autographed memorabilia and I’m excited to be a part of that group.”

Panini America signed a multi-year NIL deal with Quinn Ewers during his time at Texas. The company also has a longstanding partnership with the UT-focused NIL collective, Texas One Fund, as its official trading card partner.

Now, Panini is expanding its agreement with Manning. It marks the former Five Star Plus+ recruit’s first memorabilia deal.

“We are excited to offer the first Arch Manning memorabilia to football fans who have been waiting for his memorabilia items,” said Jason Howarth, Panini America Senior Vice President of Marketing and Athlete Relations, in a statement. “To be able to launch Arch’s memorabilia in advance of his first season as the starter at the University of Texas should also get Longhorn fans excited. Arch has been a tremendous partner and ambassador for us over the past two years and we can’t wait for the season to begin.”

Arch Manning set for NIL success as Texas starter

In July 2023, Arch Manning first partnered with Panini America for a trading card deal, and his inaugural card auctioned for nearly $103,000. That was his lone NIL deal until he appeared in the EA Sports College Football 25 video game a year later.

Now, he’s preparing to succeed Quinn Ewers as Texas’ starter in 2025. As he gets ready to do so, Manning has added partnerships with Red Bull and Uber this offseason. He also signed his first fashion deal with Vuori earlier this month.

Manning’s On3 NIL Valuation ranks as the top in college football. At $6.6 million, he also sits at No. 1 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Despite arriving in Austin as one of the biggest names in college football – before he even took a snap at Texas – Manning decided to wait before venturing farther into the NIL world. The reason, he said, is he wanted to “earn” his money.

“I didn’t want to be the guy rolling in with all this money when we have guys like Jake Majors who have 40 starts here and not making any [and] I’m taking all the money,” Manning recently told ESPN’s Marty Smith. “I wanted to earn my money, work hard, get to know the players. Kind of earn my way up.”