Arizona QB Noah Fifita, WR Tetairoa McMillan ink NIL partnership with Alerion Aviation
Arizona quarterback Noah Fifita and wide receiver Tetairoa McMillan have become the first duo to ink an NIL deal with a private jet company.
Fifita and McMillan are starring in a new commercial for Alerion Aviation. The private jet charter and aircraft management services company joins a growing list of private jet brands investing in college athletics.
While the full terms of the agreement were not disclosed, the athletes will be allotted a set number of hours on Alerion’s jets for philanthropic use along with personal and team use, the company told On3. The terms are similar to other private jet partnerships, with athletes exchanging NIL rights for the use of jets. The agreement was facilitated by Alerion’s Rosie Haynes and agent Kyle Schaufel.
Carson Beck inked a season-long partnership with Airstar Charter last week. Quinn Ewers and Jaxson Dart have also inked private jet deals.
Fifita and McMillan returned to Arizona instead of jumping in the transfer portal after Jedd Fisch left the Wildcats for Washington. A standout in 2023 as a freshman, Fifita threw for 25 touchdown passes and completed 73% of his passes despite starting just nine games.
McMillan emerged as his top target, racking up 90 catches for 1,402 yards and 10 touchdowns. Now the duo will guide Arizona into Year One in the Big 12 after being picked to finish No. 5 in the preseason poll.
Noah Fifita, Tetairoa McMillan’s On3 NIL Valuation
The quarterback has an On3 NIL Valuation of $712,000, which sits at No. 54 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. He’s previously signed deals with EA Sports, Crest Insurance Group and the Arizona-driven NIL collective Friends of Wilbur & Wilma.
McMillan’s $676,000 On3 NIL Valuation is No. 62 in the On3 NIL 100.
The On3 NIL Valuation is calculated by combining Roster Value and personal NIL. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. NIL in an athlete’s name, image and likeness and the value it could bring to regional and national brands outside of the scope of NIL collectives.