Atlantic Records, INFLCR extend partnership in new NIL partnership

Atlantic Records, one of the largest recording labels, and INFLCR have reached an extension of their previous agreement. The new deal will spread into the NIL space, marking the first music label to partner with INFLCR.

INFLCR is an app that helps athletes build their personal brands. The company serves more than 200 different schools. Oftentimes, those schools are using the platform’s NIL-related features to find as a business marketplace.

One of those features is Global Exchange. It is a nationwide directory with profiles of more than 64,000 student-athletes who are seeking NIL opportunities. Global Exchange also includes companies that either are or want to be active in the NIL space.

Atlantic Records is now the first music label to be a part of INFLCR’s Global Exchange. The record label will now be able to identify and communicate with athletes to promote music that they’ve produced through social media. This also allows both musicians and athletes to work with one another to help mutually grow one another’s brands.

“Our original partnership with Atlantic Records has given our clients a competitive edge when it comes to content,” said INFLCR Founder Jim Cavale in a press release. “With Atlantic now going into the Global Exchange, that edge gets passed to our student-athletes. It’s an exciting way to connect the sports and entertainment industry in this new NIL era.”

Atlantic’s VP of Digital Marketing and Sports Partnerships, Justin Grant, had the idea of promoting new releases through INFLCR. Now, Global Exchange serves as an easy place to find a constantly refreshing group of athletes to promote artists.

“I’m thrilled for us to be joining the INFLCR Global Exchange program,” Grant said. “There’s such a strong natural connection between our music world, and the sports world, and this will help us further that connection. This partnership will be majorly beneficial for our artists, and I’m excited for us to dive in and get to work together.”

About INFLCR Global Exchange

The strength of the INFLCR Global Exchange is through its use of brands. Brands such as TikTok, WWE, and now Atlantic Records partner with INFLCR to be on the platform. Through that platform, they can contact student-athletes about NIL opportunities.

Companies on the platform can automate their transactions while identifying and communicating with student-athletes who will best fit their brand moving forward. On top of that, all transactions are automatically disclosed on behalf of student-athletes. That helps with compliance and transparency in the NIL era.

INFLCR doesn’t take any transaction fees for activity on Global Exchange.