Oregon quarterback Bo Nix inks NIL deal with Bose

Bo Nix has become the latest athlete to join the Bose roster.

The audio equipment company continues to ramp up its activity in the NIL space, the latest example signing the Oregon quarterback. Notable other athletes who have signed with the brand include UConn’s Paige Bueckers, Indiana’s Jalen Hood-Schifino, Tennessee’s Jalin Hyatt and South Carolina’s Aliyah Boston.

In a video posted to his Instagram on Monday night, Nix promoted Bose’s QuietComfort Earbuds II and 45 headphones. QB Reps facilitated the agreement.

He’s thrived in name, image and likeness, too. He has not struggled to monetize his publicity rights, inking endorsement agreements with Topps, Subway, The Duck Store, ONIT, Division Street, Bojangels and Candy Digital.

Nix recently announced his return to Eugene for the 2023 season. Since transferring from Auburn to Oregon this past offseason, the quarterback threw for 27 touchdowns and just six interceptions while leading the Ducks to a 9-3 record.

He gelled quickly with offensive coordinator Kenny Dillingham, who recently took the head coach job at Arizona State. Lanning has brought in Will Stein to work with Nix.

Bo Nix’s massive On3 NIL Valuation

The quarterback currently holds a $690,000 On3 NIL Valuation. His evaluation ranks 50th in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. The valuation also ranks No. 28 in college football.

Nix has built up a major social media following over his college career with more than 176K social media followers. His valuation has seen a $28K growth over the last 10 weeks, too.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.