Bronny James signs with Klutch Sports Group for NIL representation

Bronny James, LeBron James‘ eldest son and a four-star combo guard in the 2023 recruiting class, has signed with Klutch Sports Group for NIL representation. Klutch Sports Group announced the signing on Twitter one day after the agency announced it signed Bronny’s younger brother, Bryce James.

Klutch Sports Group is a Los Angeles-based sports agency founded by LeBron James’ longtime friend and sports agent Rich Paul.

Bronny James is a senior at Sierra Canyon School in Chatsworth, California. He has received offers from Memphis, Ohio State, USC, North Carolina A&T and North Carolina Central.

James is ranked No. 41 nationally in the 2023 recruiting class, according to the On3 Consensus.

As of Dec. 13, On3’s Recruiting Prediction Machine gives Ohio State a 95.5% chance of receiving Bronny James’ commitment. James took an unofficial visit to Ohio State with his parents in September, when the Buckeyes hosted the Notre Dame Fighting Irish for a home football game.

Bryce James is a 6-foot-2 shooting guard in the 2025 recruiting class. He has received an offer from Duquesne. Duquesne coach Keith Dambrot coached LeBron James at St. Vincent-St. Mary High School in Akron, Ohio.

Bryce and Bronny James’ potential in NIL landscape

The combination of Bronny and Bryce James’ family, plus their basketball potential, will provide them with numerous opportunities in the NIL landscape. Bronny James has already partnered with national brands such as Beats by Dre, Nike and PSD Underwear.

In a commercial for Beats by Dre, he starred alongside his father, who signed with the brand in 2008 as the company’s first athlete brand ambassador.

Bronny James has more than 12 million followers on social media between his Instagram and TikTok accounts, while Bryce has roughly 2.5 million social media followers.

Bronny James has an On3 NIL Valuation of $7.5 million, which represents his projected annual value in the NIL landscape and it ranks No. 1 in the On3 NIL 100. The On3 NIL Valuation is a proprietary algorithm that factors in data points such as an athlete’s performance, influence and exposure.

It incorporates roster value and brand value. Roster value is the value an athlete provides to his or her team at his or her school, and it includes the role of NIL collectives in the landscape.

Brand value is the value an athlete’s personal brand could bring to regional and national sponsors outside of the scope of NIL collectives.

Here you can learn more about the On3 NIL Valuation.

Bryce James has an On3 NIL Valuation of $1.1 million, which ranks No. 21 in the On3 NIL 100.