Bryce Young continues slew of NIL deals, signs on with Dr Pepper’s ‘Fansville’

The NIL deals just keep on coming for the reigning Heisman Trophy winner Bryce Young.

The Alabama quarterback has signed on with Dr Pepper for this year’s edition of ‘Fansville,’ which was first reported by Forbes‘ Kristi Dosh.

He takes the place of Clemson quarterback DJ Uiagalelei, who signed a partnership in Year 1 of NIL. Uiagalelei struggled last season, marking one of the first real national discussions on the return on investment companies receive in NIL.

Brian Bosworth returns as Sheriff in ‘Fansville.’ For Young, the commercial campaign marks his first time ever acting.

“It was a lot of fun,” Young said. “I don’t know if I’m going to give up my football career anytime soon, but I’m proud of the way everything turned out and I’m really excited for everyone to see the commercials. I hope everyone has some fun with them.”

The commercial campaign now enters season five and follows the same episodic format as past years. The first episode drops Monday, with a twist on the impact of college realignment. Young is featured advertising foam fingers.

Dr Pepper’s senior vice president of brand marketing for carbonated soft drinks John Alvarado said that using Uiagalelei last season did not make an impact on their decision to continue working with student-athletes.

“DJ was a great partner last year and we are appreciative of the opportunity to work with him in our first year with NIL partners,” he said. “Fansville is all about fandom, which means supporting your teams through thick and thin.”

For Young, who holds an On3 NIL Valuation of $3.2 million, he has been one of the real winners of the NIL era. Last week he signed on with Dollar Shave Club and NOBULL. Now he gets to work with a brand that he grew up with.

“Dr Pepper is one of the brands that I grew up with and I feel like they have such a strong love for the game of football, just like I do,” he said. “I have many memories growing up and watching the Dr Pepper halftime shows during big games. To be a part of such a great tradition was really special to me.”