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BYU's AJ Dybantsa inks multi-year NIL deal with Fanatics

ns_headshot_2024-clearby:Nick Schultz•07/09/25•

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BYU's AJ Dybantsa inks multi-year NIL deal with Fanatics
Courtesy of Fanatics

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in next year’s NBA Draft. Wednesday, he secured another major NIL deal.

Dybantsa has signed a multi-year partnership with Fanatics and Fanatics Collectibles, the company announced. The deal, focused on trading cards and memorabilia, will also continue beyond his college career once he eventually heads to the NBA. Dybantsa has a $4.1 million On3 NIL Valuation.

Additionally, Dybantsa will be featured in Fanatics’ Bowman U Program and other Bowman offerings. He previously partnered with Fanatics Collectibles during the McDonald’s All-American Game. Now, he has a multi-year deal through his freshman year at BYU and into the NBA in one of Fanatics’ most significant NIL deals yet.

Dybantsa is the latest addition to Fanatics’ basketball roster. The company also signed former Duke star Cooper Flagg to a lucrative deal before his standout freshman season. Flagg became the No. 1 overall pick in this past year’s NBA Draft, landing with the Dallas Mavericks.

Dybantsa continues to add to his growing NIL portfolio. As his recruitment heated up, he also landed partnerships with Redbull and Nike. Additionally, his $4.1 million On3 NIL Valuation ranks No. 4 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Dybantsa’s recruitment was high-profile as he eventually committed to BYU during an appearance on ESPN’s First Take. On3’s Pete Nakos also reported details on the lucrative NIL package the school was putting together for him amid the pursuit.

BYU is getting ready for the second year of the Kevin Young era following an impressive 2024-25 season. The Cougars made a run to the Sweet Sixteen for the first time since 2011 as they finished with a 26-10 overall record and a 14-10 mark in Big 12 play.

AJ Dybantsa was also the headliner for a Top-5 recruiting class during the 2025 cycle. That group also includes four-star center Xavion Staton, and those incoming freshmen join a group of transfer portal additions led by former Baylor guard Rob Wright. Wright was the No. 9 overall transfer from this past portal cycle, according to the On3 Industry Transfer Rankings.