Fox Sports going all-in on Caitlin Clark's senior night

All eyes will again be on Caitlin Clark on Sunday afternoon.

The Iowa star announced that she plans to enter the 2024 WNBA draft earlier this week. She is just 18 points shy of passing Pete Maravich’s all-time scoring record. And Fox Sports is making sure to capture every moment of Sunday’s nationally televised game with No. 2 Ohio State.

Fox announced it will livestream Clark’s postgame Senior Night across FoxSports.com and the Fox Sports app, TikTok and YouTube. This comes with ESPN’s College GameDay rolling into Iowa City to cover all angles of pregame. When Fox switches to NASCAR coverage following the game, fans will be able to turn to the company’s social media and app to catch Clark addressing Iowa fans for the final time at Carver-Hawkeye Arena.

Clark has continued to deliver ratings for major networks. She has played a key role in the popularity of the women’s game, playing in the most-watched game ever for six different TV networks, including drawing 1.77 million viewers to Fox’s TV broadcast of Iowa-Nebraska in February.

Fox debuted a “Caitlin Clark Cam” on TikTok multiple times this season, following her every move on offense. Peacock streamed an special alternate feed, dubbed the “Caitlin Cast presented by State Farm,” when she broke the NCAA women’s all-time scoring record.

Clark is packing collegiate venues left and right. According to TickPick, the get-in price for Sunday’s Ohio State game at Carver-Hawkeye Arena is $503. When she broke Kelsey Plum’s women’s NCAA scoring record in February, that get-in price was $354. This weekend’s ticket is 49% more expensive.

“While this season is far from over and we have a lot more goals to achieve, it will be my last one at Iowa,” Clark wrote in her draft announcement. “I am excited to be entering the 2024 WNBA Draft. It is impossible to fully express my gratitude to everyone who has supported me during my time at Iowa – my teammates, who made the last four years the best; my coaches, trainers and staff who always let me be me; Hawkeye fans who filled Carver every night; and everyone who came out to support us across the country, especially the young kids.”

The Iowa guard enters Sunday’s game leading the country with 32.2 points and 8.7 assists per game. The sixth-ranked Hawkeyes are 25-4 and 14-3 in the Big Ten.

Caitlin Clark setting standard in NIL

But beyond the on-court stardom, Clark has set a standard in NIL. One of the most marketable names in college sports – right next to Livvy Dunne, Angel Reese and Bronny James – has not taken a penny from the Hawkeye-focused NIL collective Iowa Swarm. She has signed notable endorsement partnerships with Nike, State Farm, Hy-Vee and Gatorade.

For the majority of her time as a college athlete, the guard opted to be repped by her uncle, Mike Nizzi. Now working with Alan Zucker, Colleen Garrity and Erin Kane at Excel, she’s surrounded by a team that will ensure her eventual move to the WNBA goes smoothly – on the court and in business. The agency also reps Tiger Woods, Peyton and Eli Manning.

Clark became Fanatics’ top-selling college athlete in the NIL Era after she surpassed Kelsey Plum’s scoring title. She passed the previous high seller, Colorado quarterback Shedeur Sanders. According to Fanatics, more Clark-branded merchandise was sold in less than 24 hours after she broke the record than any other individual men’s or women’s NIL college athlete across all sports has sold since 2022 when NIL merchandise began.

With 1.4 million social media followers and a $3.1 million On3 NIL Valuation, Clark has the highest-ranked valuation in women’s basketball. Her brand will continue to grow in the WNBA. The valuation is No. 4 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

“So often, we talk about Roster Value being the driving force of NIL Valuation,” On3 founder and CEO Shannon Terry said. “But with Caitlin Clark it’s the exact opposite. There isn’t a high school or college athlete that has more national brand opportunities than Clark. Moving on to the WNBA is opening so many more endorsement opportunities – and well before her first professional game. She will be the face of the league and her On3 NIL Valuation is skyrocketing.”