Caleb Love sees massive boost in On3 NIL Valuation after NCAA Tournament

Even though North Carolina star guard Caleb Love wasn’t able to hit a 3-pointer to send the national championship game into overtime, he had an unforgettable run in March Madness. That run has been rewarded with a significant increase in his On3 NIL Valuation.

Love was in double figures in four of the five NCAA Tournament games and was named to everybody’s all-tournament team. He dropped 30 against the UCLA Bruins in the Sweet 16. But most importantly, he almost single-handedly propelled the Tar Heels into the national title game and ended Coach K’s coaching career with 28 points in the Final Four.

That success helped Caleb Love increase his On3 NIL Valuation to $312,000, which is up more than $147,000 from last week. Love ranks No. 37 in the On3 NIL 100 and sixth in the On3 College Basketball NIL Rankings.

Caleb Love adds to already large social following

As a former five-star recruit, Caleb Love has a massive following on social media.

And his NCAA Tournament success has been good for his brand and accounts. He’s added more than 73,000 followers in the last week alone, including more than 17,000 new followers on Instagram. He also has 21,000 followers on TikTok and 34,000 followers on Twitter.

His On3 Per Post Value has also seen a massive increase since the start of the tournament. His On3 Per Post Value for Instagram is now $3,000, $317 for TikTok and $406 for Twitter.

What is the On3 NIL Valuation?

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes.

The On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. The On3 NIL 100 is the first of its kind. It is the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.