Alabama four-star TE commit Caleb Odom signs with The Network Advisory for NIL representation

Caleb Odom is making sure to take full advantage of profiting from his NIL.

The four-star Alabama tight end commit is able to start monetizing his publicity rights after the Georgia High School Association installed its NIL policy in early October. But ahead of a playoff run with Carrollton, he’s making sure he’ll be ready to capitalize on any moments that come along the way.

Odom has brought on representation, working with The Network Advisory for NIL, marketing and brand management. A full-service sports marketing, branding and public relations firm based out of Los Angeles, he will be working directly with Justin Giangrande.

“I want to take full advantage of my NIL opportunities in high school and college, and I’m happy to be working with a great team at The Network Advisory that’s highly experienced in the world of marketing and brand building,” Odom said. “I can’t wait to see where this journey takes us, and I’m committed to making the most of this exciting chapter in my career.”

Giangrande was formerly a vice president at Vayner Sports. TNA includes a talent roster featuring actor Peyton Meyer and musical artist KOH.

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Odom joins growing list of Network Advisory clients

Odom visited multiple schools, taking officials to Auburn, Florida and Miami. But Alabama and its history separated itself. The No. 26 overall prospect in the 2024 On300 has impressive balance and coordination, making the 6-foot-4, 220-pound tight end one of the biggest mismatches in the cycle.

“NIL becoming legal in Georgia has given us an exhilarating opportunity as we join Caleb Odom on this incredible journey,” Giangrande said. “He’s not just a freak athlete; he’s a rising star on his way to to hopefully a Georgia state high school championship. We’re excited to work with him, helping him succeed on and off the field, especially as he heads to Alabama, one of the most storied college football programs in the nation which has amazing NIL buy-in.”

The Network Advisory has started to build out an NIL portfolio, signing UCLA wideout Grant Gray, Florida linebacker Shemar James and USC quarterback Malachi Nelson and cornerback Ceyair Wright. USC’s three-time beach volleyball national champions Audrey and Nicole Nourse were recently brought on, too.

Caleb Odom’s growing NIL brand

The tight end has 29 catches for 491 yards this season for Carrollton, averaging 16.9 yards per catch with seven touchdowns. His team is on the bye on Friday night before playoffs start next week. A deep run in the GHSA postseason could result in some NIL opportunities.

Odom’s teammate, Julian Lewis, made the decision to wait out the GHSA instead of moving to a state where NIL is permitted at the high school level. Sources told On3 that part of the reason the state association even moved to make a decision on NIL was because of Lewis. He signed with Leaf Trading Cards in a deal valued in the six figures last month.

The Alabama commit has a $164,000 On3 NIL Valuation, which ranks in the top 75 of the high school football NIL rankings. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

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