Georgia quarterback Carson Beck inks NIL deal with Associated Credit Union

Carson Beck is returning to Georgia for the 2024 season.

It’s a major win for the Bulldogs, who will look to challenge for another SEC title and College Football Playoff berth. The quarterback will only see his draft stock rise, too.

But returning to Athens for another year also means another season to capitalize on his name, image and likeness. While he prepares to play Florida State in the Orange Bowl at the end of the month, Beck has inked his second major NIL deal. The Georgia star has entered an agreement with Associated Credit Union.

Through the endorsement deal, the quarterback will represent the Norcross, Georgia, in public relations campaigns and community outreach projects.

“This partnership embodies synergy,” said Dan Everett of Everett Sports Marketing, which represents Beck. “Carson Beck’s dedication and talent on the field, paired with Associated Credit Union’s unwavering commitment to members, opens doors for incredible possibilities.”

The mission of Associated Credit Union focuses on financial solutions and building trusted relationships. Beck finished this season throwing for 3,738 yards with 22 touchdowns and six interceptions. The Bulldogs finished 12-1 on the year, their lone loss coming to Alabama in the SEC Championship Game.

Georgia tight end Brock Bowers previously signed a multi-year partnership back in March 2022 with Associated Credit Union, the fifth-largest credit union in Georgia. ACU has also worked with safety Malaki Starks.

Carson Beck starting to see NIL opportunities

The quarterback has more than 101,000 social media followers, thanks in part to his on-field performance and backing of the Georgia fanbase. Of that, 72,000 come from Instagram, which has turned out to be a heavily emphasized platform for brands.

Repped by ESM, Beck signed an endorsement deal with Zero FG Energy Drink this fall. He’s also worked with The Players’ Lounge, which started as an NFT platform and has pivoted to creating content and experiences for fans.

His $1.1 million On3 NIL Valuation ranks in the top 20 of college football. The valuation is also No. 26 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

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