Cincy Reigns to host NIL fundraising event at Cincinnati Reds game

Two-hundred-some Cincinnati fans have purchased tickets to Saturday’s Major League Baseball game between the Cincinnati Reds and the Atlanta Braves that will help raise NIL funds for the collective Cincy Reigns. The collective receives a $5 contribution for every ticket purchased through its affiliate link. The event that has been branded as “Reigns and Reds” and Cincy Reigns Day.

When asked how many have been purchased, Cincy Reigns chair of the board of trustees Brian Fox said, “I think about all of them. We might have like 10 left.”

The first 250 fans to purchase a ticket through the affiliate link receive a co-branded Cincinnati Reds and Cincinnati Bearcats hat as part of the ticket package. The promotion offered tickets at the view level, outer mezzanine and field box for $25, $35 and $45, respectively. Fans can also purchase group tickets.

Cincinnati football coach Scott Satterfield, whom the university hired in the offseason after his four-year stint at Louisville, will throw out the ceremonial first pitch before the game. Fox is expected to serve as the catcher.

“We can use both the publicity and we could use the small splash of revenue that it would create but really for us it’s about telling our story more broadly to the 20,000 to 30,000 fans that show up,” Fox said.

Great American Ball Park‘s scoreboard will promote Cincy Reigns and its website during the game. Fox said the promotion won’t cost any money since the collective is the featured organization for the game.

Scott Satterfield builds relationship with Cincy Reigns

Cincy Reigns publicly launched on Nov. 21, 2022. Six days later, Wisconsin announced the hiring of Luke Fickell, who won 76% of his games in six seasons as Cincinnati’s head coach, which included a College Football Playoff appearance in the 2021 season.

Cincinnati then announced it hired Satterfield on Dec. 5.

“I’ve spent a little bit of time with him and he’s just a great ambassador and a great dude,” Fox said. “Excited to watch him coach football. Every indication I have just seems like he’s going to be incredibly successful because he gets that people part so much.”

Cincinnati will officially join the Big 12 Conference on July 1, along with BYU, Houston and UCF.

“He’s going to have his work cut out for him as we jump up to the Big 12 but I feel like he’s got the team around him with folks that appear to be pretty dialed in and in alignment,” Fox said. “You use that word alignment. I think that matters. I get the sense that the guys that work for Scott really love working for him.”

In March, Cincy Reigns announced the Let’s Reign Campaign, which established a goal of attaining 7,000 donors by July 1 who will each commit to donating $350 to the collective.

“We’re really delighted by the reception we received,” Fox said. “We continue to try to recalibrate and refocus our energies around that and get people signed on. But we’ve had such a supportive early push that that helped I think get us out of the gates right. Then leading up to joining the Big 12 we’ve got another push that we’re about to undertake and it’s gonna coincide with the launch of Cincy Light on June 30, the day before.”