Commemorative NIL cookies celebrate Missouri's breakthrough 2023 season

Every True Tiger Brands recently expanded its NIL-focused food offerings with two new cookies commemorating Missouri’s breakout 2023 football season.

Exclusive to Schnucks Markets grocery stores in its home markets, the first-of-its-kind program features Mizzou student-athletes from various sports on various products.

Previously, ETTB partnered with Every True Tiger NIL collective on food products highlighting Mizzou athletic accomplishments and showcasing student-athletes. “Tiger Tracks” ice cream and ETT pizzas are already in Schnucks throughout the Show-Me State and metropolitan St. Louis stores in Illinois and have been joined by the new cookie offerings.

There are two cookies, mini-chocolate crème sandwich cookies and mini-oatmeal raisin cookies, with several unique aspects:

• Each comes in a collector’s box – souvenirs of the Tigers’ exciting 2023 season. The Tigers went 11-2 last season and capped the campaign with a 14-3 victory over Ohio State in the Cotton Bowl Classic.
  
• The boxes sit next to each other on the shelf, forming one cohesive design between the two.
  
• They feature 2023’s results, the many superlatives achieved by the team’s players and coach Eli Drinkwitz, and even the 2024 schedule, as the Tigers aim for even higher goals.
   
• Players featured on the two boxes through NIL deals include quarterback Brady Cook, receivers Luther Burden and Mookie Cooper, tight end Brett Norfleet and offensive linemen Armand Membou, Connor Tollison and incoming transfer Cayden Green.

All the players included in the partnership are from the Show-Me State and were highly regarded prep players coming out of Kansas City and St. Louis.

Ken Dubinsky of Haystack Sourcing Solutions is developing the products with Every True Tiger Brands and Schnucks. The program will continue to grow with candy and coffee coming in the next couple of months, with more to follow, all featuring Mizzou student-athletes.