Cooper Flagg, Hailey Van Lith headline NIL Store's 'Hometown Hero' high school jersey collection

Cooper Flagg and Hailey Van Lith are two of the biggest names in college basketball while leading Duke and TCU to strong records into conference play. But they still remember where they came from, and their respective high schools are part of the NIL Store’s new collection.

Flagg and Van Lith are the headliners of the new “Hometown Hero” collection, featuring throwback jerseys to their high school roots. Flagg’s played for Maine United while attending Montverde Academy (Fla.), and Van Lith played high school ball at Wenatchee (Wash.) Cashmere before committing to Louisville to start her college career.

Purdue guard Braden Smith, North Carolina forward Drake Powell, Arizona guard Caleb Love, Nebraska guard Alexis Markowski and Saint Louis forward Robbie Avila are also part of the launch. It’s the latest throwback line for the NIL Store, which previously launched high school jerseys for UConn guard Paige Bueckers, Iowa State guard Tamin Lipsey and Indiana guard Gabe Cupps.

Every star is just a kid from somewhere.

Shop the NIL Store Hometown Hero Jerseys, featuring some of the biggest names in college basketball

➡️ https://t.co/WA9LVu9rnd pic.twitter.com/KTnqPO0KwA

— The NIL Store (@nil_store) January 22, 2025

Flagg rose to stardom in his home state of Maine before transferring to Montverde Academy, where he developed into a Five Star Plus+ recruit. He was the consensus No. 1 overall player in the country from the 2025 cycle, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. Through his freshman season at Duke, Flagg leads the Blue Devils in all five major categories with 19.2 points, 8.1 rebounds, 4.1 assists, 1.6 steals and 1.2 blocks per game.

Van Lith, meanwhile, grew up in Washington as a star at Cashmere. She began her college playing career at Louisville as one of the most prolific scorers in the country before transferring to LSU a season ago. After an up-and-down year with the Tigers following a position change, she headed to TCU, where she helped propel the Horned Frogs to a 19-1 start. She’s averaging 18.6 points to go with a team-leading 6.0 assists and 1.4 steals.

Cooper Flagg, Hailey Van Lith are top names in college hoops

Cooper Flagg continues to thrive in the NIL space. In addition to his partnership with The NIL Store, he also has deals with Fanatics, New Balance and Gatorade as part of his portfolio.

Flagg’s $4.3 million On3 NIL Valuation ranks as the top in the men’s college basketball NIL rankings. He also sits at No. 4 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Van Lith is also one of the biggest names in women’s basketball. Fueled by 1.3 million social media followers, her On3 NIL Valuation ranks No. 5 in the women’s college basketball NIL rankings. Her portfolio of deals includes partnerships with JLab, Apple Cash and adidas.