Deion Sanders calls for rev-share cap, points out spending among College Football Playoff teams

With the revenue-sharing era well underway in college football, coaches are evaluating the state of the landscape. Schools are now able to directly share up to $20.5 million with athletes as part of the House v. NCAA settlement.

Colorado coach Deion Sanders sees a way to further settle things, though. Speaking during a roundtable at Big 12 Media Days on Wednesday, Coach Prime called for a cap on rev-share dollars to shift things toward an NFL-like operation.

To illustrate his point, Sanders pointed out last year’s College Football Playoff and the conversations around roster costs. National champion Ohio State made headlines with its roster, worth upward of $20 million.

“I wish there was a cap,” Sanders said during the panel. “Like, the top-of-the-line player makes this and if you’re not that type of guy, you know you’re not going to make that. That’s what the NFL does. The problem is, you’ve got a guy that’s not that darn good, but he could go to another school and they give him another half a million dollars. You can’t compete with that. It don’t make sense.

“You talk about equality … all you have to do is look at the playoffs and see what those teams spent, and you understand darn near why they’re in the playoffs. It’s kind of hard to compete with somebody who’s giving $25, $30 million to a darn freshman class. It’s crazy.”

Ohio State’s 2024 roster was considered one of the more expensive rosters in college football last season as the Buckeyes took down Notre Dame to win the national championship. This year, though, roster costs continued to grow as teams braced for the House v. NCAA settlement.

On3’s Pete Nakos previously reported those figures soared toward $25 to $30 million on the higher end before the settlement’s approval. Once Judge Claudia Wilken issued her order, the NIL Go clearinghouse went into effect for deals worth at least $600. That led to frontloading of deals during recruitments prior to final approval.

But even with the rising costs of rosters and the ever-changing landscape, Deion Sanders said coaches still have to develop players. That said, he also reiterated what spending big money on a roster can do when the postseason comes around.

“We’re not complaining, because all these coaches up here can coach their butts off and given the right opportunity with the right players and to play here and there, you’ll be there,” Sanders said. “But what’s going on right now don’t make sense. We want to say stuff, but we’re trying to be professional.

“But you’re going to see the same teams darn near at the end, and with somebody who sneaks up in there, the team that pays the most is going to be there in the end.”