Penn State QB Drew Allar uses Frosted Flakes NIL deal to give back

Penn State sophomore quarterback Drew Allar used an NIL partnership with Kellogg‘s Frosted Flakes and the brand’s Mission Tiger program to present a $30,000 donation to Pennsylvania middle schools.

Allar presented the donation alongside Tony the Tiger on Wednesday. Allar also spent time with fans, playing games and taking part in a meet and greet.

“Over the past few years, there has been a notable lack of funding for middle school sports due to district-wide budget cuts,” according to a press release from Kellogg’s. “This has reduced sports programming and resulted in fewer teams – placing added pressure on kids to compete for limited spots on the team and ultimately leading to less fun in youth sports.”

North Carolina forward Armando Bacot, who announced earlier in the offseason his return to Chapel Hill for a fifth season, previously partnered with Frosted Flakes and its Mission Tiger program. Bacot and Frosted Flakes provided a donation to Brogden Middle School in Durham, North Carolina.

“Kids are quitting sports by age 11 due to an economic crunch that cuts access and opportunities for them to play and just have fun,” Kellogg Company Senior Director of Brand Marketing Laura Newman said in a statement. “Kellogg’s Frosted Flakes understands the vital role both fun and funding play in keeping kids in the game, so we’ve called on some of the most fun and talented college athletes to join our Mission Tiger team to help us bring fun back to youth sports and deliver donations to local middle schools.”

Allar and Bacot are part of a summertime tour across the country that Mission Tiger organized, which includes events held at grocery stores such as Albertsons, Giant Co. and Kroger.

Drew Allar’s On3 NIL Valuation

Allar has an On3 NIL Valuation of $335,000, which ranks No. 135 nationally among current college football players. He has more than 63,000 Instagram followers.

As a true freshman last season, Allar played in 10 games behind starter Sean Clifford for Penn State, which finished with an 11-2 record and a win in the Rose Bowl. For the season, Allar completed 35 of 60 attempts for 344 yards, four touchdowns and no interceptions. Allar threw for two touchdowns against both Ohio and Indiana.

As a high school recruit out of Medina High School, Allar was ranked No. 28 nationally in the 2022 recruiting class, according to the On3 Industry Ranking. He was the No. 3 quarterback prospect and the No. 3 recruit in Ohio.

On3 ranked Allar No. 7 in his recruiting class. He committed to Penn State in March 2021.