5-star QB Dylan Raiola sees On3 NIL Valuation jump to $235,000

As On3’s No. 1 recruit in the Class of 2024, Dylan Raiola is the focus of one of the most intense recruitments in the country. The five-star quarterback from Chandler (Ariz.) High has also become one of the most potentially profitable athletes in the nation.

Dylan Raiola now has an On3 NIL Valuation of $235,000. That figure is a $92,000 increase from last week. It is largely dictated by the fact that he became the No. 1 player in the On3 Consensus recently.

Furthermore, the quarterback market has seen some steady increases, as the NIL market rate for blue-chip quarterbacks has been established.

For example, No. 1 ranked 2023 recruit and Five-Star Plus+ quarterback Arch Manning has an On3 NIL Valuation of $3.1 million. Nico Iamaleava has seen a steady increase in his On3 NIL Valuation to $779,000 after his commitment to the Tennessee Volunteers. Plus, USC Five-Star Plus+ quarterback commit Malachi Nelson saw his value increase to $733,000.

What is the On3 NIL Valuation?

Along with the high On3 NIL Valuation, Dylan Raiola ranks No. 21 in the On3 High School Football NIL Rankings. Raiola is the top 2024 prospect on the valuation list ahead of safety KJ Bolden at 60, cornerback Desmond Ricks at No. 64, defensive lineman T.A. Cunningham at 66 and receiver Joshisa Trader at 71.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. The On3 High School Football NIL Rankings is the first of its kind and the defacto NIL ranking of the top 100 high school football players ranked by market valuation.

Dylan Raiola could increase valuation

NIL experts agree with Dylan Raiola’s valuation, especially since he plays quarterback and is a five-star prospect. But some say he could increase his worth even more with a stronger social media presence.

Yes, it’s still early in his high school career. But at this point, he has only around 4,900 followers on Twitter. Fortunately, he is verified on Twitter, so that’ll help further improve his brand and NIL earning potential.

“Athletes with verified social media accounts have instant credibility with potential brand partners,” said Blake Lawrence, a former four-star recruit who played at Nebraska before starting Opendorse, a NIL technology provider with more than 70,000 clients and relationships with hundreds of professional and college sports programs.

“The verified ‘badge’ does two things for an athlete. No. 1, it increases their likelihood to be selected by a brand partner. No. 2, it increases the amount they are able to charge brand partners.”

Where things stand with Dylan Raiola

On3 ranks Dylan Raiola as the No. 1 player in the country, the top quarterback and the best recruit in Arizona’s 2024 class.

Raiola ranks as the No. 1 player in the country, according to the On3 Consensus, a complete and equally weighted industry-generated average that utilizes all four major recruiting media companies. He climbed to the No. 1 spot in the On3 Consensus recently after others in the industry updated their player rankings.

Dylan Raiola is in wide demand with many of the top programs in the country. According to the On3 Recruiting Prediction Machine, Ohio State has a commanding lead in his recruitment with a 95.9% chance of landing his commitment. Every other school – like USC, Georgia, Clemson, Oregon and Nebraska – has less than a 1% chance of landing his commitment at this point.

Raiola is the son of Nebraska and Detroit Lions offensive lineman Dominic Raiola.

Dominic Raiola had a legendary career for Nebraska from 1998-2000. He started as a freshman on the line before moving to center as a sophomore. His junior year was one for the ages, finishing as a consensus All-American and winning the Rimington Trophy for best center in college football. Furthermore, he was drafted in the second round of the 2001 NFL Draft and embarked on a 14-year NFL career. He played all 14 seasons with the Lions and became the first player in franchise history to play in 200 games with the team.