Five-Star Plus+ forward Caleb Wilson joins Klutch Athletics by New Balance brand

Caleb Wilson – a Five-Star Plus+ prospect and the nation’s No. 4 overall basketball recruit in the Class of 2025 – signed an NIL deal with Klutch Athletics by New Balance.

The terms of the deal were not made available, but Wilson has an On3 NIL Valuation of $517,000 – a number that ranks No. 8 in high school basketball. Wilson has roughly 14,200 followers on social media, but those numbers are steadily climbing as he builds his personal brand. Plus, as one of the nation’s elite prospects, his Roster Value will only increase as he nears a college decision.

Klutch Athletics by New Balance is a sportswear brand founded by Rich Paul and is available at select New Balance retail locations throughout the country. The Klutch Sports Group was founded by Paul and NBA superstar LeBron James.

“Everything we do comes back to the idea of being Klutch, and Caleb perfectly embodies that spirit,” Paul said in a news release. “He is a high performer on the court, but also cares about his community and coming together for positive change. We’re pleased to add him to our growing roster and excited to watch him develop this year.”

Wilson said the partnership made sense. This is Wilson’s first known NIL deal.

“It’s clear to me that Klutch Athletics puts the athlete first, and I was very naturally drawn to that,” Wilson said. “I’m thrilled to be joining the team and looking forward to working together to make a positive difference on the court and in the community.”

Who is Caleb Wilson considering?

Caleb Wilson, a 6-foot-10 power forward, plays high school basketball at Holy Innocents Episcopal School in Atlanta. He averaged 20.8 points and 14.6 rebounds last year and remains one of the top uncommitted prospects in the 2025 class.

The latest recruiting intel from On3’s Jamie Shaw indicated that three teams remain consistent on Wilson’s college list – Georgia Tech, Tennessee and Auburn.

“Schools like Alabama, UNC, Duke, Baylor and Kansas have also been mentioned by Wilson to varying degrees,” Shaw said. “Continue to watch the upcoming official visits he sets, but I would not be surprised if Georgia Tech, Tennessee and Auburn continue to stay in the mix.”

Wilson joins a growing Klutch Athletics roster that includes NFL standouts Will Anderson Jr. (Houston Texans) and Chase Young (New Orleans Saints) and women’s high school basketball star Aaliyah Crump (Minnetonka High School). Kentucky’s Justin Edwards also signed with the brand in November.