Flau'jae Johnson, Nazir Stackhouse, Hunter Dickinson headline JBL NIL, influencer program

JBL Audio – one of the leading makers of premium speakers, headphones and other audio systems – announced a new NIL initiative Wednesday featuring 25 of the top stars in college sports and athlete ambassadors at 12 different schools.

LSU women’s basketball star and NIL influencer Flau’jae Johnson headlines the launch of JBL Campus. JBL said in a release the program’s focus is to “amplify uninhibited expression.”

Along with the athlete ambassadors, JBL Campus also includes partnerships with 55 lifestyle influencers across 45 college campuses. According to JBL, the influencers and college athletes redefine their craft by “celebrating the vibrant blend of passion and individuality – ‘eardividuals,’ students that go beyond the ordinary, embodying a lifestyle that champions their most unique self.”

The program features top college playmakers like Kansas center Hunter Dickinson and Georgia All-SEC defensive lineman Nazir Stackhouse. But Johnson is unquestionably the headliner.

Johnson is a world-class talent on and off the court. She stars as one of the best players in college basketball and a talented rapper who has a recording deal and millions upon millions of streams and downloads.

She’s also one of the top success stories of the NIL Era with an On3 NIL Valuation of $1.1 million and a long list of deals from top companies like Powerade, Tampax, Amazon, Doritos, Papa John’s, Raising Cane’s and Meta. She also has her own shoe deal with Puma.

“I’m excited to continue growing my partnership with JBL through a program that embodies the spirit of self-discovery and amplifies authentic voices,” said Johnson, who’s worked with JBL since early 2023. “It’s not just about sound. It’s about celebrating the individuality that makes each of us different and unique throughout campus.”

More about JBL Campus

Aside from college athletes, JBL Campus spans college students with an influential following on TikTok and Instagram to create engaging content that celebrates their true selves.

According to JBL, the partnerships “celebrate authenticity and unfiltered self-expression, showcasing leadership across diverse interests from music and art to social impact.” JBL’s commitment to its multifaceted talents reflects a dedication to amplifying unique voices and fostering a community that embraces creativity and originality. JBL, a co-conspirator in each partner’s story, aims to amplify voices shaping the future to reach new audiences and communities across the country.

“By partnering with these vibrant individuals, JBL extends far beyond broadening its reach by cultivating a dynamic array of diverse narratives, forging voices that authentically embody the true essence of JBL,” Chris Epple, Vice President of Marketing at HARMAN, said in the release.

Who’s involved in the NIL program?

JBL Campus student athlete ambassadors also include:

• Mara Braun – Minnesota – Women’s basketball
• Devin Brown – Ohio State – Football
• Emma Carpenter – Minnesota – Women’s Golf
• Alyssa Conyers – UCLA – Track and Field
• Lexy Denaburg – UCLA – Volleyball
• Brady Dunlap – St. John’s – Basketball
• Jaiden Fields – Georgia – Softball
• Shay Holle – Texas – Women’s basketball
• Jace Howard – Michigan – Basketball
• Taylor Landfair – Nebraska – Volleyball
• Aliyah Matharu – Florida – Women’s basketball
• Kevin McCullar – Kansas – Basketball
• Elli McKissock – Florida – Women’s volleyball
• Kameron Nelson – Ohio State – Men’s gymnastics
• Jayda Noble – Washington – Women’s basketball
• Camila Ordonez – St. John’s – Tennis
• Laila Phelia – Michigan – Women’s basketball
• Whitney Sollum – Michigan – Women’s basketball
• Celeste Taylor – Ohio State – Women’s basketball
• Zion Tupuola-Fetui – Washington – Football
• Alyssa Washington – Texas – Softball
• Wesley Yates – Washington – Basketball