Anthony Richardson On3 NIL Valuation climbs to more than $1 million

Just days after Anthony Richardson led Florida to a top-10 win, his On3 NIL Valuation has climbed to $1.1 million — a 105 percent increase from last week. The Gators quarterback announced the start of the Billy Napier Era with a statement in primetime, taking down No. 7 Utah.

Richardson had the potential to join the Heisman Trophy conversation this season. But after just one week, he’s catapulted himself onto the shortlist of names who can compete with Bryce Young and C.J. Stroud.

The sophomore finished Saturday night with 274 yards of total offense, including 106 yards rushing and three scores on the ground. He became just the third Florida player since 1996 to rush for three touchdowns and pass for 150 yards, joining Tim Tebow and Jesse Palmer. It wasn’t just the stats that made Richardson stand out. His 45-yard touchdown run before the half put his speed on display.

He now ranks No. 9 in the top 10 college football NIL Valuations. He’s also climbed to the 14th spot in the NIL 100.

A former four-star recruit, Richardson is from Gainesville, adding to his lore around The Swamp. His social media following has jumped up since the win, too. He now holds a following of 91,000 between his Twitter and Instagram. The 6-foot-4, 232-pounder has a per post evaluation of $1,700.

Knocking off Utah was only the start. Florida’s daunting start to the season continues this week when the Gators host nemesis No. 20 Kentucky. Two weeks later and Florida turns around for a visit to Rocky Top with Tennessee. Standout performances from Richardson in either game will only help the quarterback’s On3 NIL Valuation.

How Anthony Richardson’s On3 NIL Valuation is calculated

While the win over Utah will be sure to land Anthony Richardson a few more NIL partnerships, the Florida quarterback has plenty already featured in his portfolio.

He was featured in Outback Steakhouse’s first NIL campaign last fall. Since then, he’s signed with the Gator Collective and paid a visit to the More Than An Athlete Camp.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The evaluation utilizes a proprietary algorithm that includes data points regarding an athlete’s performance, influence and exposure.

It doesn’t act as a tracker of the value of NIL deals an athlete has completed to date, nor does it project an athlete’s market value for the rest of the athlete’s career. Rather, it calculates the projected value of an athlete’s NIL opportunities for up to 12 months in the future.

The NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes, ranked by market valuation.