Florida's Xaivian Lee nets over $6 million in roster, NIL deals

Florida landed one of the top available transfers this spring in Princeton guard Xaivian Lee. He is now cashing in on NIL and roster value deals.

Industry sources tell On3 that the combined total of his contract with Florida and his new brand partnership with Serious Player Only amounts to more than $6 million. Sources said the new, multi-year sneaker deal with Serious Player Only is the more lucrative of the two, and he will have the opportunity to launch a shoe when he goes to the NBA.

A two-time First Team All-Ivy League selection, Lee joins the reigning national champions after averaging 16.9 points, 6.1 rebounds and 5.5 assists last season for Princeton. The Serious Player Only deal makes Lee the first NCAA NIL athlete to sign a shoe deal with an international brand.

“Looking for a brand to partner with, I thought Serious Player Only has a really good vision on where they want to be,” Lee said in a SPO statement obtained by On3 about his sneaker deal. “A lot of their values align with mine. I’m really excited to see where the brand can go in the future and how I can be a part of that and help bolster it even more. I love seeing how Serious Player Only is growing across regions and building something unique globally as a young and upcoming brand, and I’m really excited to be part of that.”

Lee fills a major need for Florida in the backcourt with the departure of Walter Clayton Jr. The Princeton transfer has averaged 12.7 points, 4.5 rebounds and 3.3 assists per game in his collegiate career. Lee picked the Gators over Kansas and St. John’s.

The agreement includes a future signature shoe, immediate signature colorway releases, full creative freedom in collaborative product design, and a long-term strategy to amplify Xaivian’s influence across Asia and North America. Attorney Darren Heitner provided legal counsel on the deal.

“In the world of innovation, true partnership is where vision meets craftsmanship,” said Lee’s agent, George Langberg of GSL Sports Group, in a SPO press release. “Together, Xaivian Lee and SPO aren’t just creating sneakers; they’re defining the future of performance, style, and culture—one step at a time.”