Georgia Tech announces NIL marketplace

Georgia Tech has announced a new NIL marketplace called Icon Suite. This is a name, image, and likeness tool that is powered by Icon Source. This new marketplace will be available to all student-athletes at Georgia Tech.

“We’re proud and excited to partner with Icon Source,” said Todd Stansbury, Georgia Tech director of athletics. “Our partnership with Icon Sports gives our student-athletes another avenue to maximize their NIL opportunities.”

This is a digital NIL marketplace that is designed to connect student-athletes to different brands for endorsement opportunities. Along with brands, alumni and other similarly interested parties can connect with athletes through this digital space. Through it, they can discuss NIL opportunities.

Icon Suite, along with introducing athletes to brands, allows athletes to disclose new NIL opportunities. It helps track the analytics of NIL deals, and it will even give compliance officers access to contracts. That way there is transparency and clarity in this new marketplace.

“This partnership with Icon Source ensures that Georgia Tech student-athletes will have expanded access to a wide array of opportunities with local and national companies,” said Simit Shah, Georgia Tech assistant athletics director for special projects.

“Icon Source is thrilled to partner with Georgia Tech and provide the Icon Suite for all Yellow Jacket student-athletes and the Georgia Tech athletic department,” said Pace Stead, Icon Source COO. “As one of the premier academic institutions in the country, along with a rich history of athletic achievement and an amazing alumni base – we are excited to bring businesses and student-athletes together to capitalize in this new NIL era.”

What is Icon Source?

Icon Source is a Denver-based company. It partners with institutions to create NIL marketplaces to bring brands and athletes together. This way brands of all different sizes can have the opportunity to compete in a NIL space. This also eliminates middlemen and assures the athlete of the legitimacy of the brand.

“Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships,” said Chase Garrett, founder, and CEO of Icon Source.