Stanford's Haley Jones launches podcast with The Players’ Tribune

Haley Jones has quickly become one of the most recognized players in college basketball.

The Stanford basketball player won her first national championship in 2021. She was named the Pac-12 Player of the Year a year ago, voted on by coaches.

And she’s on a similar tear this season. The guard has nine double-doubles this season. Jones is second on the team in scoring and rebounding with 13.5 points and 9 rebounds per game.

With the success has come the opportunity to capitalize off the court. Easing her way into name, image and likeness, she has agreed on signature deals with Nike, Beats by Dre, SoFi and Epic Games. The senior also held her own basketball camp last fall.

Jones is now branching into a new space. In partnership with The Players’ Tribune, Jones has launched her own podcast called “Sometimes I Hoop.” She becomes the first college athlete to have a podcast with the media platform, which produces first-person stories from athletes.

South Carolina forward and reigning National Player of the Year Aliyah Boston is Jones’s first guest on the podcast.

“I am so excited to work with The Players’ Tribune to bring this podcast to life and tap into their style of storytelling,” Jones said in a release. “The podcast allows fans insight into who my guests and I really am, with the hope to give young women, particularly those who look like me, new role models.”

New episodes will drop every week until Feb. 8, when they will switch to every other week. Jones aims to interact with friends and teammates on the podcast, while also dishing her opinions on the game.

The announcement comes roughly a month after Haley and Hanna Cavinder, the Miami basketball players and NIL stars, launched their podcast “Twin Talk” with iHeart Radio. Female athletes continue to be some of the biggest winners in the name, image and likeness era.

“We at The Players’ Tribune understand the importance of having more women with a strong presence in this space, and are looking forward to highlighting the game in a way that hasn’t been done before while trying new formats and real-time content,” said Ashly Robinson, who is the head of original content and development at The Players’ Tribune.

Haley Jones’s On3 NIL Valuation

The Stanford basketball star has more than 115,000 social media followers. She also holds an $84,000 On3 NIL Valuation, which ranks in the top 20 of women’s college basketball.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.