Harrison Mevis files for 'ThiccerKicker' trademark with eye on NIL

With an eye on NIL-inspired merchandise, Missouri kicker Harrison Mevis, with the help of attorney Adam Kenner, filed trademark applications last week for the marks “ThiccerKicker” and “MoneyMevis” with the United States Patent and Trademark Office.

The applications apply to goods and services including hats, pants, shorts, sleepwear, socks, underwear and athletic apparel.

Trademark attorney Josh Gerben found and shared the applications on Twitter.

In the 2021 college football season, Mevis, who’s listed at 5-foot-11 and 243 pounds, converted all 41 of his point-after attempts and 23 of his 25 field-goal attempts. Mevis received first-team All-America honors from Action Network, PFF, Sporting News and The Athletic. He also received second-team accolades from the FWAA.

Mevis is 89 for 89 in his career on PATs.

In Georgia‘s 26-22 win over Missouri in Week 5, Mevis made all five of his field-goal attempts, including kicks of 56, 52 and 49 yards.

Harrison Mevis’ On3 NIL Valuation

Mevis, who was rated as the No. 8 kicker in the On3 Consensus in the 2020 recruiting class, has an On3 NIL Valuation of $36,000.

The On3 NIL Valuation is the industry’s leading index that sets the standard NIL market value for high school and college athletes. The On3 NIL Valuation is a proprietary algorithm that calculates an athlete’s NIL market value using dynamic data points. Those data points target three primary categories, including an athlete’s performance, influence and exposure.

Mevis has more than 8,000 followers across his social media platforms, including almost 6,000 on Instagram.

While the On3 NIL Valuation algorithm includes NIL deal data, it doesn’t act as a tracker of the value of NIL deals an athlete has completed to date. It doesn’t set an athlete’s NIL valuation for the athlete’s entire career. The On3 NIL Valuation calculates the optimized NIL opportunities for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

The role of a name in the NIL era

In the first year-plus of the NCAA’s NIL era, numerous college athletes have capitalized upon their names or nicknames through NIL deals. Nebraska wide receiver Decoldest Crawford partnered with an HVAC company. Reese’s partnered with 12 college football players who have “Reese” in their name.

Oklahoma quarterback General Booty launched a clothing line called “More Than Just a Name” and he has committed to donating 20% of the profits to the Oklahoma Children’s Hospital.

Now, Mevis, who has shown he’s capable of being one of the best kickers in the sport, appears to be preparing to turn his name and on-field success into NIL-related merchandise.