Joenel Aguero surpasses $200K On3 NIL Valuation ahead of commitment

Jeremy Crabtreeby:Jeremy Crabtree07/22/22

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As one of the nation’s most heralded recruits, four-star safety Joenel Aguero has developed into one of the nation’s most valued football players from a NIL standpoint.

Aguero, who is the nation’s No. 42 player in the On3 Consensus and the fifth-best safety, has an On3 NIL Valuation of $210,000.

The On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. Aguero ranks No. 34 in the High School Football NIL Rankings.

Aguero’s value has grown 294% over the last 14 weeks, sparked largely by his intense recruitment that’s leading up to his commitment on Saturday.

“There has been some buzz late around Miami, but I still hear more about Georgia,” On3’s Chad Simmons said. “Joenel Aguero has a strong relationship with multiple coaches in Athens, including Kirby Smart. Georgia has been considered the favorite to land the four-star safety for some time and I still feel good about my pick on On3’s Recruiting Prediction Machine.”

A native of Danvers, Mass., Joenel Aguero started his high school career at Florida’s IMG Academy before returning home to St. John’s Prep.

Another thing that has been instrumental in Aguero’s NIL value is his social media. Between Instagram, TikTok and Twitter, he has more than 81,000 followers. This gives him an On3 Per Post Value of $614, But after he commits, he could see his value increase even more — especially as fans of the school he picks flock to his social accounts.

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More about the On3 NIL Valuation?

Introduced in December, the valuation system is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the valuation does not act as a tracker of the value of NIL deals an athlete has completed to date.

The On3 NIL Valuation is calculated on three primary categories:

  • Social media following and engagement
  • Athlete data, achievements, performance, and media sentiment
  • Endorsement deals, opportunities, and Collectives

It rather signifies an athlete’s value at a specific moment in time. And the On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Over six months later, the valuation continues to grow. The average college athlete has a valuation of $35,354.70.