Florida State's Keon Coleman enters season-long NIL deal with Hotel Indigo

Keon Coleman continues to see NIL opportunities slide his way following his three-touchdown performance against LSU.

The Florida State wide receiver inked a season-long contract with Hotel Indigo. The IHG boutique hotel in Tallahassee will be the “official hotel” of Keon Coleman for the remainder of the year. He joins Trey Benson and Jordan Travis as ambassadors for Indigo.

As of July, there are 70 Hotel Indigo locations spread throughout the United States. As one of a variety of hotel options for fans heading to Tallahassee this season, it’s a no-brainer to work with three of the most recognizable names on Florida State’s roster.

The former Michigan State transfer had nine catches for 122 yards and three touchdowns, leading the Seminoles to a 45-24 blowout win over LSU in the top-10 matchup on Sunday night. Ranked No. 4 in the AP Top 25, the Seminoles host Southern Miss on Saturday in Tallahassee.

If Coleman can continue the level of on-field success, plenty of NIL activations will be coming his way in the next few weeks. The receiver impressed NFL scouts this past weekend, too. At 6-foot-4, 215-pound, he is quickly becoming the No. 2 receiver in this spring’s NFL draft. A former four-star recruit, Coleman was a basketball prospect coming out of high school.

“You don’t want to overreact to last night, but is he now the next best (NFL receiver prospect) after Marvin Harrison Jr.? That’s probably a legitimate question,” an NFL scouting source told On3’s Matt Zenitz.

Keon Coleman’s On3 NIL Valuation

Along with his on-field success, Coleman has amassed a major social media following. The receiver has more than 81,000 followers, with 29K on TikTok and 50K on Instagram. Having a large social media brand will only create more NIL opportunities.

Repped by Just Win Management for exclusive marketing representation, he recently inked an NIL deal with the Florida State-driven NIL collective The Battle’s End. Earlier this week, he released apparel. Playing on Leon County, where Florida State is located, the former four-star prospect dropped T-shirts and long-sleeve shirts featuring the phrase “Keon County” in garnet and gold.

Keon Coleman has a $956,000 On3 NIL Valuation, which ranks in the top 18 of the college football NIL rankings. The valuation is No. 25 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.