Livvy Dunne announces NIL deal with energy drink brand ACCELERATOR

LSU gymnast Livvy Dunne promoted the energy drink brand ACCELERATOR on Wednesday through an NIL agreement. In social media posts on both TikTok and Instagram, Dunne wrote, “So excited to join #TeamAccelerator! Best energy drink out,” while tagging the brand.

Both social media posts indicated they’re part of a paid partnership.

In the video Dunne posted on TikTok, she opened an ACCELERATOR can, took a sip and nodded at the camera. The energy drink has also committed funds to support Tiger athletes with financial opportunities and business guidance through “The Livvy Fund.”

Dunne is a senior on LSU’s gymnastics team. As a junior, she competed in four meets for LSU. She posted her season-high score of 9.850 on bars at the SEC Championships in Duluth, Georgia. The Tigers finished third behind Florida and Alabama.

Her season average on bars was 9.788.

According to the brand’s website, the energy drink is designed “specifically formulated to enable peak performance for the modern athlete. ACCELERATOR’s proprietary blend of natural caffeine, plant-based thermogenics, antioxidants and proprietary ingredients provide sustained energy, accelerate your metabolism, enhance your focus with zero sugar and great flavors so you can take on the day.”

Livvy Dunne’s On3 NIL Valuation

Livvy Dunne has an On3 NIL Valuation of $3.4 million, which ranks No. 1 among current college gymnasts and No. 2 in the On3 NIL 100. The On3 NIL Valuation utilizes a proprietary algorithm to calculate the projected annual value, measuring an athlete’s Brand Value and Roster Value.

Brand Value incorporates the licensing and sponsorship market, while Roster Value projects the market of NIL collectives across the country.

She has nearly 12 million followers across her TikTok, Instagram and Twitter accounts.

Dunne has 7.6 million TikTok followers, 4.3 million Instagram followers and more than 105,000 Twitter followers.

She recently attended the ESPYs, where she had a brief speaking role during the broadcast. She gave a shoutout to LSU’s national-championship-winning women’s basketball team. LSU forward Angel Reese received the award for Breakthrough Athlete of the Year at the ESPYs.

“A lot of people ask me what it’s like being at the ESPYs, surrounded by elite athletes, literal champions and the people at the very top of their sport,” Dunne said during the awards show. “Honestly, it’s just like a normal day at LSU. Right, guys?”

The Tigers are taking over the @ESPYS like it's just a normal day at LSU 😎@livvydunne x @LSUwbkb pic.twitter.com/2Uen0xXtY6

— LSU Gymnastics (@LSUgym) July 13, 2023

In the On3 Women’s NIL 100, LSU has the top three athletes and four of the top six in Dunne, Reese ($1.6 million On3 NIL Valuation), guard Flau’jae Johnson ($1.1 million) and guard Hailey Van Lith ($556,000). Dunne spoke at the On3 Elite Series. She recently launched The Livvy Fund with the NIL collective Bayou Traditions to help fund NIL deals for female athletes at LSU.