Livvy Dunne's On3 NIL Valuation surges to $3 million

Livvy Dunne is the most followed college athlete on social media.

The LSU gymnast’s audience only continues to grow, too. Since the start of gymnastics season nearly two weeks ago, she has added more than 3.3 social media followers across her Instagram, TikTok and Twitter. Her total following now sits at more than 9.9 million.

This all comes after fans disrupted her season-opening event at Utah. Sidelined from the meet due to injury, fans chanted “We want Livvy! Give us Livvy!” while athletes were trying to complete their routines.

After the incident, LSU head coach Jay Clark told the Advocate/Times-Picayune a bodyguard will be in the team’s hotel and outside of the locker room moving forward, along with additional security at away events. LSU is scheduled to host Missouri for a dual meet on Friday night in Baton Rouge.

“I will always appreciate and love the support from you guys, but if you come to a meet, I want to ask you to please be respectful of the other gymnasts and the gymnastics community as we are just doing our job,” Dunne wrote in a statement released on Twitter.

The rise in social media attention has only boosted her On3 NIL Valuation. Dunne currently holds a $3 million valuation, the highest of any female athlete. The valuation has shot up more than half a million dollars in the past 10 weeks.

The evaluation sits at No. 6 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. The valuation also ranks No. 1 in gymnastics.

Livvy Dunne’s NIL brand

During her freshman season, Dunne earned All-America honors on the uneven bars, including a 9.90 score at the NCAA championships and a career-best 9.925 on the event. She also competed in the floor exercise last season.

The junior at LSU has worked closely with sports agency WME Sports, crafting NIL deals with major brands like Forever 21, American Eagle Outfitters and Vuori. The deals do not stop there, though.

She was recently named one of On3’s figures that shaped NIL in 2022. And ahead of the College Football Playoff title game, she inked a partnership with ESPN, promoting the event. In just over a week, the TikTok has roughly 6.6 million views.

Livvy Dunne also holds notable agreements in place with Grubhub, Linktree and study app Bartleby.

About the On3 NIL Valuation

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.

The On3 NIL Valuation is publicly available. Performance, Influence, and Exposure ratings along with the athlete’s personal Brand Value Index and Roster Value Index are available only to the athlete in the “Athlete Verified” private dashboard on the On3 Athlete Network.