LSU gymnast Livvy Dunne makes appearance in ManningCast commercial
Livvy Dunne is now starring in commercials with Eli and Peyton Manning.
The LSU gymnast and NIL star appeared in a promotion for the ManningCast on Tuesday, popping up in the same ad with stars like Kirk Cousins, Reese Witherspoon and Lil Wayne. Dunne was the only college athlete to appear in the promotion, which announced the schedule for the alternative NFL broadcast this season.
The most followed college athlete on social media, the gymnast has parlayed the following into a major NIL brand which has only boosted her notoriety. Represented by WME Sports, she has collaborated with American Eagle, Accelerator Active Energy, Forever 21 and Motorola. The 20-year-old has a multi-year endorsement deal with Vuori, too.
This is not her first time working with ESPN marketing, either. Dunne filmed a TikTok in January promoting the College Football Playoff championship game on ESPN. This latest commercial plays up her TikTok stardom while the Mannings search for a third host of their ManningCast.
“So, what would we know you from?” Eli Manning asks Dunne.
“Have you heard of TikTok?” she quickly responds.
Peyton Manning replies, “Sure.” Questioning the Hall of Fame quarterback, Dunne says, “Really?” The former Indianapolis Colts and Denver Broncos star then admits he doesn’t.
The third season of the ManningCast begins Monday, Sept. 11 with Monday Night Football between the Buffalo Bills and New York Jets on ESPN and the alternative broadcast on ESPN2. The brothers are planning on 10 editions of the show this year.
According to Deadline, the responsibility of booking the wide-ranging list of guest appearances for the promo video went to former Ellen DeGeneres Show booker Nicole Solomowitz. Roughly 1.5 million people watched the ManningCast in its first two seasons, according to Nielsen.
Livvy Dunne using NIL resources to benefit teammates
The gymnast and NIL star established “The Livvy Fund” in early July, partnering with the collective Bayou Traditions. As part of the initiative, On3 and Accelerator Energy Drink committed funds to support Tiger athletes with financial opportunities and business guidance.
A first-of-its-kind move in the NIL space, the fund will place an emphasis on equitable access to deals and funds. The Livvy Fund will ensure Bayou Traditions provides opportunities to her peers, thanks to help from Dunne’s brand partners.
During her freshman season, Dunne earned All-America honors on the uneven bars, including a 9.90 score at the NCAA championships and a career-best 9.925 on the event. She appeared in four meets this past season, as the former USA National Team member dealt with various injuries.
LSU gymnast’s massive On3 NIL Valuation
Livvy Dunne has a $3.2 million On3 NIL Valuation, only trailing USC signee Bronny James ($6.2 million) and Shedeur Sanders ($3.8 million). Her valuation ranks No. 3 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.
The most followed college athlete has more than 7.8 million TikTok followers paired with another 4.4 million on Instagram.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.
About On3 NIL Valuation, Brand Value, Roster Value
While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.