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LSU 5-star WR commit Tristen Keys inks NIL deal with adidas

ns_headshot_2024-clearby:Nick Schultz•06/04/25•

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Tristen Keys
Tristen Keys. (Justin Wells/Inside Texas)

Adidas continues to build out its high school NIL roster. LSU five-star wide receiver commit Tristen Keys is the latest addition.

Keys signed an NIL deal with adidas, the company announced Wednesday. His agreement comes after adidas announced a slew of highly rated basketball recruits to deals as part of its investment in the NIL space.

Keys committed to LSU in March and is fresh off an official visit to Miami over the weekend. On3’s Steve Wiltfong also detailed more visits the five-star receiver has planned in the coming weeks.

A product of Hattiesburg (Miss.), Keys is the No. 5 overall player out of the 2026 cycle, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. He is also the top prospect in the state of Mississippi and has a $536,000 On3 NIL Valuation.

Adidas continues to build out its roster of football athletes. The brand recently signed Nebraska quarterback Dylan Raiola to an NIL deal and secured a partnership with former Miami quarterback Cam Ward, who later went No. 1 overall in the 2025 NFL Draft. The company also signed former Washington standouts Michael Penix Jr. and Rome Odunze to deals before they became Top-10 picks.

Tristen Keys scouting report

As a junior at Hattiesburg, Tristen Keys hauled in 58 receptions for 1,275 yards and 14 touchdowns. His ability to make contested catches stood out, as well as his athleticism. Keys also impressed in the high jump and triple jump while also playing basketball.

On3’s Chad Simmons reported multiple programs – including Miami, Alabama and Tennessee – are still in the mix for Keys. The elite receiver also said he will be back at LSU on June 20, and the Tigers aren’t letting up in their recruitment as they look to maintain his commitment.

“LSU has done a great job staying on me and being consistent,” Keys told On3. “I wanted to see how they would act after I committed and they have done a great job. They treat me like I am still a top recruit and that is big for me. That is why I am still committed.”