LSU rebranding LSU Gold for Bayou Traditions NIL collective

LSU athletics continues to throw support behind the Bayou Traditions NIL collective.

The LSU Gold premium content subscription service has been rebranded as LSU+, announced by the school on Tuesday night. Beginning at $8.99 a month, fans can watch docuseries, interviews and podcasts with a portion of proceeds going directly to Bayou Traditions.

The move comes after the Tiger Athletic Foundation created a new subsidiary, TAF Services Corporation (TAFSC) in July. TAFSC now provides fundraising services for the official LSU collective.

“We are excited about the direction of LSU+ and its alignment with the current landscape of collegiate athletics,” LSU athletic director Scott Woodward said in a statement. “This platform will not only continue to bring our fans – the best fans in college athletics – closer to their favorite teams, but it will also provide them with the unique opportunity to make their own impact by empowering student-athletes in the NIL space.”

Beginning in July, donors can also now receive corresponding membership benefits and Tiger Athletic Foundation priority points by contributing to Bayou Traditions. Boosters receiving priority points in exchange for dollars is one way for collectives to combat donor fatigue. Texas, Nebraska and Kentucky, among others, have made similar announcements.

With LSU+, it’s now another perk to donate to Bayou Traditions. The top-spending NIL collectives have annual budgets of more than $15 million.

But with the schools preparing for the impact of the multibillion-dollar House v. NCAA settlement, some collectives will move in-house while others will become even more imperative to create an advantage. Schools can opt-in to a revenue-sharing agreement, with the option to share roughly $20 to $22 million per year with players.