LSU gymnast Livvy Dunne inks NIL deal with Crocs

It’s been a big week for Livvy Dunne. The LSU star gymnast was the grand marshal of the Krewe of Endymion Mardis Gras parade in New Orleans Tuesday as the Tigers get ready for the home stretch before the SEC Championships.

Wednesday, Dunne announced her latest NIL deal. She inked a partnership with Crocs, she shared via Instagram.

With a $4.1 million On3 NIL Valuation, Dunne continues to blaze a trail in the NIL space. Crocs is the latest notable addition to her portfolio of NIL deals, which includes an agreement with Nautica and SI Swimsuit. She also secured a landmark, multi-million dollar deal with Passes in May 2024.

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LSU has a 9-2 record in its quest for a repeat as gymnastics national champion, including a 5-2 mark in SEC play entering Friday’s match against Georgia. From there, the Tigers will go up against Auburn March 14 before heading to the SEC Championships.

Livvy Dunne to speak at House approval hearing

In the midst of LSU’s season, Dunne continued to thrive in the NIL space. Her On3 NIL Valuation ranks No. 1 in the college gymnastics NIL rankings and No. 1 in the On3 Women’s NIL 100. Repped by WME Sports, Dunne also sits at No. 4 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Additionally, Livvy Dunne has been vocal about the potential impacts of the landmark House v. NCAA settlement. She filed an objection to the agreement ahead of the deadline to do so, citing issues with transparency, legal fees and the fact athletes weren’t involved in the discussions about the landmark settlement.

The settlement is set for full approval at an April hearing by Judge Claudia Wilken. Dunne was among the list of objectors invited to speak.

“There is a lack of transparency to how the calculations being made for the estimate of lost NIL opportunities and if the same formula is being applied to all athletes across every sport,” Dunne’s objection stated. “If I were to hire a law firm to represent me individually in this matter I would want to know how the valuation of damages was calculated specifically to me. This seems not to be the case.

“Especially in a case where the school provided no NIL data, athletes could not upload their own data to adjust and correct their estimate without filing a claim and waiving their right to opt out of the damages class. This left the athlete to make a decision without accurate information.”