MarketPryce launches initiative to help with student-athlete NIL education

MarketPryce – a platform for education, content coaching, compliance and brand partnerships – launched a new student-athlete creator network on Monday driven by eight NIL deals.

The three-month pilot program, dubbed the MP Content Crew, features student-athletes from schools across the country in six different sports. Each will receive compensation as part of the NIL deal in exchange for creating content to be featured across MarketPryce educational resources, marketing material and social media.

Despite all the good that’s come from student-athletes making money off their NIL, experts agree few college players are prepared to pay the taxman or even know they have to file taxes. That’s one of the reasons why education has become a central focus for many moving forward in the NIL space. But there are other areas of concern. And it’s why MarketPryce is focusing on using student-athletes that have been successful with NIL to help others.

“The Content Crew is a game-changer for us,” said Jason Bergman, MarketPryce CEO and co-founder, in an email to On3. “They set the bar for how athletes use our platform. It was a no-brainer to partner with such a diverse team of storytellers who want to educate and empower every NIL athlete.”

MP Content Crew team features top social media performers

The NIL deals were struck with:

• SMU volleyball player Alex Glover
• Florida State softball player Allison Royalty 
• UCF cheerleader Cameron Baisden
• Sacramento State football player Dan Bradbury
• Arkansas Pine Bluff baseball player Derek Blackmore
• Creighton volleyball player Keeley Davis
• Florida cheerleader Nate Waters
• UCF track and field athlete Nicole Whitaker

MarketPryce says each Content Crew athlete “brings a creative passion to their social presence and work with brands.”

“From Blackmore’s day-in-the-life baseball videos to Glover’s trendy TikToks, Royalty’s fitness content and Baisden’s Caught on Camm vlog, they’re leading the way in personal branding in the NIL era,” a MarketPryce spokesperson told On3.

The group touts a following of more than 230,000 on social media. Furthermore, it has collectively closed 47 deals on MarketPryce to date, including partnerships with COACH, G.O.A.T Fuel, Tiege Hanley, Oxygen Plus, OCA Plant-Based Energy Drink and 2FIT Brands, among others.

“We’re so excited to launch,” Glover said in an email to On3. “The MarketPryce team helped us shape some fun ideas and this group of athletes is super talented. This is an opportunity for us to continue to build our own NIL stories while hopefully inspiring others to take control of their futures.”

NIL is still here.
And we are still here. pic.twitter.com/zkfdirPd8w

— MarketPryce (@marketpryce) October 31, 2022

Additionally, the Creator Crew deal was sparked by a pitch from Waters. MarketPryce says his leadership within the program complements innovative storytelling ideas from the entire roster. That focus works closely with the MarketPryce Athlete Engagement team.

Future videos will focus on entertaining, educating and inspiring student-athletes interested in NIL. They will be published on each creator’s personal social channels and featured prominently on MarketPryce’s TikTok.