Master P's son Mercy Miller inks $1.4 million NIL deal with Sweetkiwi

Mercy Miller has made a major splash in the NIL space.

The son of hip-hop artist and producer Master P and a Houston basketball signee has inked an NIL agreement with Sweetkiwi that is potentially worth $1.4 million. A dessert company that produces whipped Greek yogurt has tabbed the four-star recruit as an ambassador.

On top of promoting the brand’s healthy lifestyle and appearing in social media campaigns, Sweetkiwi hopes to work with Miller to “inspire young athletes and fans to enjoy healthier dessert options without compromising taste.”

“I’m thrilled to partner with Sweetkiwi,” Miller said in a statement. “Their focus on health and flavor mirrors my lifestyle on and off the court. I’m eager to introduce these fantastic products and our shared values to a wider audience.”

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Mercy Miller primed for NIL success

He’s also emerged as a social media influencer, with more than 156,000 social media followers. Because the 6-foot-4, 180-pound shooting guard from Sherman Oaks Notre Dame plays high school basketball in California, he’s able to leverage his name, image and likeness without losing his eligibility status. He holds an On3 NIL Valuation of $95,000, which ranks No. 73 in the high school basketball NIL rankings.

Miller ranks as the No. 32 overall prospect in the 2024 class, according to the 2024 On3 150. Last season, playing with two top-100 players who are currently earning minutes as freshmen at Duke and Gonzaga, Miller averaged 17.1 points, 8.8 rebounds, and 3.1 assists. He committed to Houston as a sophomore.

“Having Mercy Miller as our brand ambassador is a perfect match,” said Ehime Eigbe, founder and CEO of Sweetkiwi. “His dedication to health and wellness reflects our brand’s mission. We’re excited to collaborate with him and make a positive impact together.”

Sweetkiwi was launched in 2011 and has grown, with its products now available in over 2,000 retail stores, including Whole Foods, Walmart and Kroger. The brand went in front of Shark Tank in 2023, too.