Michigan TE Colston Loveland releases limited-edition NIL cards

Michigan sophomore tight end Colston Loveland is releasing limited-edition, officially licensed trading cards this week through The M Den using his NIL rights. The cards are available starting at 10 a.m. ET on Thursday through The M Den’s website.

There will be 90 “Blue Lightning” trading cards available for $50 each and 10 “Maize Lightning” trading cards available for $100 each. The trading cards feature Loveland in his Michigan uniform, along with his autograph and jersey number.

The M Den currently lists available trading cards for wide receivers Cornelius Johnson and Roman Wilson, linebacker Junior Colson and cornerback Mike Sainristil.

Valiant Management facilitated the trading card series with The M Den. Former Michigan fullback Jared Wangler founded Valiant Management, which also runs Champions Circle, an NIL collective. Wangler established Champions Circle in June 2022 but the collective launched a website in April that offers subscription packages.

The M Den previously sold trading card packs that included 10 cards that featured members of Michigan’s roster last season.

Valiant Management has also established a jersey program with The M Den that uses the NIL rights of Michigan athletes. Wanger told On3’s Pete Nakos that Michigan athletes would earn more than 50% of the profits from the program.

Colston Loveland’s stats, On3 NIL Valuation

Colston Loveland was a four-star recruit in the 2022 recruiting class, according to the On3 Industry Ranking. He was ranked as the No. 13 tight end in his recruiting class and the No. 268 prospect nationally.

The Gooding, Idaho, native was the top-ranked recruit in the state.

Loveland also received reported scholarship offers from Alabama, Auburn, Arizona and Utah, among other programs. As a freshman at Michigan, Loveland caught 16 passes for 235 yards and two touchdowns.

He caught touchdown passes in consecutive wins against Ohio State and Purdue with the latter coming in the Big Ten Championship Game. He had one reception in each game but both resulted in a touchdown. Loveland’s 45-yard touchdown reception in the third quarter against Ohio State put the Wolverines ahead 24-20 after the PAT and Michigan never trailed again.

Loveland scored the first points of the Big Ten Championship Game when Michigan quarterback J.J. McCarthy found him on a 25-yard touchdown pass.

He had four catches for 36 yards in Michigan’s loss to TCU in a College Football Playoff semifinal.

Loveland has an On3 NIL Valuation of $83,000.