Michigan State's Xavier Henderson has tasty NIL deal with McDonald’s

Michigan State safety Xavier Henderson is taking a bite out of the NIL world with his latest deal.

The 6-foot-1, 210-pound fifth-year senior from Reynoldsburg, Ohio, announced a new NIL deal with McDonald’s. As part of the deal, he’s seen sampling a McDonald’s Crispy Chicken Sandwich on his Instagram account.

“Your countdown to kickoff has to include a Crispy Chicken Sandwich from McDonald’s,” Henderson’s social media post says. “This is a must for MSU fans this fall. Get it in original, spicy or deluxe.”

For what it’s worth, Henderson’s order was the original chicken sandwich with fries and a Fanta. He’s seen nodding his head in agreement with the order while munching on the classic chicken sandwich.

The terms of the deal were not released. The NIL deal was brokered by Hunter Kirsch of GSE Worldwide. The commercial was produced by Seyferth Public Relations Agency.

Xavier Henderson one of top defenders in country

Xavier Henderson is one of the top returning defenders in college football. He’s a four-year letter winner at Michigan State. He’s also a three-year starter that leads all active Spartans with 235 tackles. Henderson was also named to the preseason watch list for the Bronko Nagurski Trophy, Jim Thorpe Award and Chuck Bednarik Award. He is also a preseason All-Big Ten selection.

Henderson currently has an On3 NIL Valuation of $72,000. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

Henderson also has an On3 Post Per Value of $267 with more than 10,200 social media followers.

His post about the McDonald’s deal was liked more than 1,300 times in less than 24 hours and has more than 60 comments.