Report: Missouri spent $31.7 million in NIL over last year

Between July 2024 and June 2025, Missouri spent $31.7 million on NIL, the St. Louis Post-Dispatch’s Eli Hoff reported. That figure includes a hefty sum last month, per financial documents and invoices from the Mizzou-focused NIL collective, Every True Tiger.

In 2024, Missouri spent nearly two-thirds of those dollars on football and 25% on men’s basketball, according to the Post-Dispatch, while the rest was split among the rest of the athletics programs. All told, the Tigers spent $12.4 million in 2024, and that number increased to $25 million so far this year.

Of that $25 million, nearly $10.3 million came this month, just before the House v. NCAA settlement takes effect. The idea of “front-loading” NIL deals became a topic of conversation as the agreement awaited final approval, ushering in the revenue-sharing era and creating a clearinghouse to vet deals.

Under the House settlement, schools will be able to share up to $20.5 million directly with athletes. Additionally, the NIL Go clearinghouse is in place, vetting deals worth more than $600. Run by Deloitte, it is meant to help determine fair market value, per settlement terms.

Deals struck prior to June 6 – the date Judge Claudia Wilken approved the settlement – and paid out before July 1 will be vetted by the clearinghouse. According to Yahoo Sports’ Ross Dellenger, more than 130 deals were submitted as of Wednesday night.

Every True Tiger was named one of On3’s Top 15 NIL collectives in the country last year, and the state’s law plays a big part in the relationship with the school. Missouri’s law allows an NIL collective to receive institutional funds for distribution to athletes, meaning every True Tiger shifted from operating as a donor-driven collective to a marketing agency. According to the Post-Dispatch, funds listed on the invoices are dubbed “talent fees.”

“Because of the leniency with the state law, the school and NIL collective have been aggressive,” a fellow SEC NIL collective leader told On3’s Pete Nakos of Mizzou and Every True Tiger.

Missouri football received the bulk of the NIL funds last year, securing slightly less than $8 million in 2024, according to the Post-Dispatch. The Tigers put together an impressive season, finishing 10-3 overall and winning the Music City Bowl against Iowa. It marked the second straight 10-win season for Eli Drinkwitz and Mizzou after going 11-2 in 2023, capped by a Cotton Bowl victory over Ohio State.