Missouri QB Brady Cook capitalizes off strong season with NIL deal from Charlie Hustle

Missouri quarterback Brady Cook has capitalized on the Tigers’ unforgettable 2023 season with another significant NIL deal.

Cook landed a new agreement with vintage clothing company Charlie Hustle. The partnership is the 38^th NIL deal Charlie Hustle has executed with players across the country this season.

In the gear released on Tuesday, Cook’s image is featured on shirts in front of Missouri’s iconic columns with the words “King of COMO” on the front. Its symbolic Cook is featured in front of The Columns. The six pillars originally supported Mizzou’s first campus building – Academic Hall. After a fire destroyed Academic Hall in 1892, the Columns were all that remained. Now, they are a testament to Mizzou’s shared history and a symbol of the school’s collective strength.

Strength and overcoming adversity are two things that have highlighted Cook’s career.

Brady Cook has strong 2023 season

Cook was ranked as the No. 14 recruit in the Show-Me State coming out of St. Louis Chaminade Prep in the Class of 2020. As a senior in high school, Cook threw for 3,194 yards and 33 touchdowns. He also tacked on 375 yards on the ground, including three rushing scores.

Cook played in three games in 2020, and he then played in five games in 2021, including starting the Armed Forces Bowl. He threw for 238 yards and a touchdown in the bowl game. Cook started all 13 games in 2022, finishing the season with 2,724 passing yards, the 11th most in program history, as well as 585 yards on the ground and 20 total touchdowns.

Yet, it wasn’t until the 2023 season that Cook developed into a fan favorite in Columbia. He’s thrown for 3,189 yards and 20 touchdowns this season, leading the Tigers to a 10-2 record for the first time since 2014.

Brady Cook’s NIL resume

Along with the new partnership with Charlie Hustle, Brady Cook has an NIL deal with St. Louis pizza institution Imo’s Pizza. He’s also appeared on Leaf Trading Cards through another agreement.

Cook has an On3 NIL Valuation of $793,000, which is No. 46 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. He also is No. 31 in On3’s College Football NIL Ranking. With his success this season, Cook has seen a $611,000 increase in his NIL valuation since late September.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.