Nebraska's Brice Matthews, Max Anderson promote Lincoln Airport

Nebraska junior infielders Brice Matthews and Max Anderson promoted the Lincoln Airport in a recent advertisement through a pair of name, image and likeness partnerships.

The two players wear their Cornhusker uniforms in the video in an example of players receiving approval to utilize university marks and IP in their marketing agreements. Using a hashtag, Matthews tweeted that Lincoln Airport, which is also known by its three-letter code LNK, is the official airport of the Huskers.

A 16-second video features Anderson and Matthews riding an escalator. As they near the top of the escalator, Anderson spills baseballs out of his open backpack.

“Traveling can be rough,” the narrator says in a voiceover. “Just ask Husker baseball stars Brice Matthews and Max Anderson. But with shorter lines, better parking and less overall hassle, LNK makes flying a whole lot easier.”

As the baseballs from Anderson’s backpack reach the bottom of the escalator, a man says on the airport loudspeaker, “Please keep baseballs under control at all times.”

“LNK now lets you pack your bags for 10 popular vacation spots,” Matthews tweeted. “From big cities to beaches to bbq, there’s no shortage of things to do, all from your local airport! Check out all the nonstop destinations at GoFlyLNK.com.”

The Twitter account for the Lincoln Airport quote-tweeted Matthews’ tweet, adding hashtags for cities such as Atlanta, Austin, Dallas, Minneapolis, Nashville and Orlando. The airport provides service to 10 “major international airports,” according to its website. Additional destinations include Chicago, Houston and Las Vegas.

Have you seen our new #NIL video? Yep we are excited to partner with @BriceMatthews5 & @maxanderson62_ to promote flying local. Where should we send these two this Summer on our new @goflyred flights? #Nashville #Vegas #Orlando #Dallas #Austin #Atlanta #Minneapolis https://t.co/CCUBZ5pfIY

— Lincoln Airport (@LNKairport) April 18, 2023

About deals with Max Anderson, Brice Matthews

The video appears to be part of a larger relationship between the airport and the players.

On Sunday, the airport’s Twitter account posted a picture of Anderson and Matthews in their uniforms, adding, “These two had themselves a series.” Nebraska swept Northwestern in a three-game series at home, outscoring the Wildcats 35-10, including an 18-5 win in the final game of the series.

The airport also gave away four tickets to a baseball game between Nebraska and Creighton, as well as hats signed by the players.

Anderson and Matthews are Nebraska’s two leading hitters this season. Through 33 games, Anderson is batting .417 while Matthews is hitting .409. Both players have 13 home runs, which is tied for the team lead. Matthews has 53 RBI and Anderson has 45.

Nebraska has a 21-11-1 record to start the season, including a 7-2 record in Big Ten play.

The Lincoln Airport’s Twitter account is filled with tweets promoting Nebraska athletics.

The Lincoln Airport’s website describes the airport as “LNK: The Airport for People Who Hate Airports.”

Other NIL deals for Brice Matthews, Max Anderson

Along with the NIL deal with Lincoln Airport, Matthews, who was on the 2021 Big Ten All-Freshman team, and Anderson, the 2021 Big Ten Freshman of the Year, have also partnered with Super Saver Foods and Charlie Hustle. Anderson also has signed an NIL deal with ViewPointe Vision.