South Carolina signee Nyckoles Harbor inks NIL deal with SuitShop

Nyckoles Harbor has signed his second NIL deal of prom season.

The South Carolina signee promoted SuitShop in an ad on his Instagram page on Monday afternoon. The five-star athlete in the class of 2023 announced a deal with Hugo Boss back in April.

Dressed up in a tuxedo from the brand for his dance, Harbor shared a number of pictures promoting SuitShop. Launched in 2016, the company aims to have affordable, size- and gender-inclusive suits. The brand has five showrooms across the country and has a women’s suit collection, along with classic tuxedos and eco stretch fabric outfits.

“Prom Vibrations! It’s just business as usual on this side,” Harbor wrote in his Instagram post. “Thank you for the threads SuitShop.”

Harbor is a high school graduate, now just weeks away from enrolling at South Carolina. But he did sign deals during his time at Archbishop Carroll in Washington, D.C. The capital district allows high schoolers to monetize their publicity rights. The 6-foot-5, 225-pound inked his first partnership with Champs Sports the day before his commitment back in February. The sportswear brand went behind-the-scenes with Harbor for the day.

Expected to spend most of his time at wide receiver, Harbor’s decision was one of the most followed commitments of the 2023 signing class. He made his announcement on National Signing Day on ESPN, picking the Gamecocks.

Oregon received his final visit, but home-state school Maryland stayed in the conversation the entire time. Michigan was never ruled out yet, as well as Miami. He tabbed the Gamecocks, however, who finished with the No. 16 overall class in On3’s 2023 Industry team recruiting rankings.

As skilled as he is on the football field, Harbor has excelled in track. Back in August, he ran a 10.22-second 100-meter time and a 20.95-second 200-meter time. He recorded with a 6.70-second 60-meter time in February. His future as a track star weighed into his recruitment.

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Nyckoles Harbor’s On3 NIL Valuation

Part of the top-25 prospect’s success in starting relationships with brands early in his career his been his notable social media following. Harbor has more than 71,000 followers across Instagram, TikTok and Twitter.

He has a a $311,000 On3 NIL Valuation, which ranks in the top 25 of On3’s high school football NIL rankings. His valuation has seen an uptick of $8,500 over the last 10 weeks.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.