TreVeyon Henderson, Ohio State offensive line ink NIL deal with Chipotle

TreVeyon Henderson has added another NIL deal to his growing rolodex of partnerships. This time, he’s added Chipotle.

The Ohio State running back and Heisman Trophy contender shared a commercial with the fast casual Mexican restaurant on Thursday night, setting off a handful of social media comments. Making it more original than most NIL partnerships was the role Ohio State played in executing the deal. Plus, Buckeyes legend and Heisman winner Archie Griffin narrated the commercial.

The video focuses around his journey from Hopewell, Virginia, to Columbus, Ohio. The running back’s go-to order is a burrito with white rice, pinto beans, steak, fresh tomato salsa, cheese and guac.

I do it for my family, hometown, teammates, fans & @ChipotleTweets. Once I'm in the tunnel, it's go time. #Chipotlepartner pic.twitter.com/pN9dt6rNUH

— TreVeyon Henderson (@TreVeyonH4) September 2, 2022

Earlier this summer, Henderson invited his entire offensive line room out for a night at Jeff Ruby’s Steakhouse in Columbus. The running back paid for the entire meal thanks to his NIL earnings. Each of his teammates received a custom robe with their initials, too.

That’s just a glimpse of what the Ohio State star is willing to do for his offensive line. And his deal with Chipotle is no different. As part of the agreement, his entire starting offensive line, Donovan Jackson, Paris Johnson, Dawand Jones, Matt Jones and Luke Wypler were all compensated for their work in shooting the video.

As part of the deliverables, none of the athletes will be forced to post on social media. This could also just be the start of a relationship between Chipotle and Henderson. The Ohio State running back holds an On3 NIL Valuation of $922,000, which ranks No. 23 in the NIL 100. He’s inked deals with American Eagle, Homage and Ricart Automotive.

And he’s just getting started. Only a sophomore at Ohio State, TreVeyon Henderson will be back for a junior season before he can turn pro.