OU QB General Booty has new NIL deal with Crimson and Cream collective

The player with one of the best names in college football has a new NIL deal. General Booty, Oklahoma’s sophomore quarterback, has agreed to a new NIL partnership with Sooner-focused collective Crimson and Cream.

While Booty has only participated in one game this season for the Sooners, he’s built a strong social media following largely because of his name. It also doesn’t hurt he’s been smart about using his name to his advantage and for good.

In August, Booty showed he has one of the biggest hearts in college football when he announced he was donating a percentage of his NIL activity to the Oklahoma Children’s Hospital. To spark donations, Booty launched More Than Just A Name, a website where fans can purchase T-shirts, hats and other mementos featuring his name, image and likeness.

The website also highlights gear with some colorful catchphrases like “Booty Call” and “I ♥️ Booty.”

Now the 6-foot-2, 190-pound Allen, Texas, native will be also working with Crimson and Cream. The collective is quickly establishing itself as a force in the Oklahoma market. On Tuesday, Crimson and Cream agreed to a team-wide NIL deal with the entire Oklahoma men’s basketball roster.

“Our goal continues to be to create seamless ways for the Sooner community to engage with student-athletes, and having the team signed on to work with us will help us facilitate even more NIL opportunities for them,” Student Athlete NIL CEO Jason Belzer told On3.

As part of the deal, each student-athlete has committed to performing the same number of pre-negotiated services for the collective – such as autograph signings, social endorsements and appearances. Booty’s deal with Crimson and Cream is expected to involve similar types of services.

Honored to announce that I've signed with @CrimsonCreamNIL who is empowering OU student-athletes in all sports to maximize their opportunities on-and-off the field!

We need all of Sooner nation's support, so head over to  https://t.co/bB5i1zjv5s and subscribe today. pic.twitter.com/DFDL9xkxvi

— General Booty (@Generalbooty10) October 20, 2022

General Booty has solid On3 NIL Valuation

General Booty currently has an On3 NIL Valuation of $76,000. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

Booty has an impressive social media following of 36,000. Most of those followers come from his Instagram account. He has an On3 Per Post Value of $505. Plus, he’s seen 10% growth in his On3 NIL Valuation over the past nine weeks.