Oklahoma State to debut new on-field logos at Boone Pickens Stadium

Oklahoma State is expanding its long-term relationship with the Bank of Oklahoma.

Starting Saturday, Boone Pickens Stadium will feature Bank of Oklahoma logos at both 25-yard lines. Learfield’s Cowboy Sports Properties helped facilitate the deal. Full financial details of the multi-year agreement were not released but it’s a significant commitment building off Bank of Oklahoma’s 25-year partnership with the athletic department.

Oklahoma State becomes the first school in the Big 12 Conference to secure an on-field logo partnership at its home football stadium. The Cowboys host Utah for a top-25 matchup on Saturday to open league play. Kickoff is scheduled for 4 p.m. ET on FOX.

“We are thrilled to have the Bank of Oklahoma brand joining the OSU brand on the field in Boone
Pickens Stadium, the best college football stadium in the country,” Oklahoma State athletic director Chad Weiberg said in a statement. “With the ongoing transformation of college athletics, it is critical that we embrace new opportunities with our strategic partners to grow the support for our programs and our student-athletes.”

Oklahoma State has signed a new multi-year deal with the Bank of Oklahoma. New on-field logos will debut on Saturday. Learfield’s Cowboy Sports Properties helped facilitate.

Previously reported on-field deals could net $2 to $6 million annually.

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The NCAA Playing Rules Oversight Panel approved on-field commercial sponsorships for regular-season games in June. The move is a result of the NCAA and power conferences agreeing on settlement terms in the House, Hubbard and Carter cases. As part of the terms, which have not been approved yet, schools, at their discretion, will be able to share up to $22 million annually with athletes.

Speaking to a range of industry sources following the NCAA’s decision to allow on-field sponsorships, athletic departments could net $2 to $6 million annually from advertisements. Major Power 4 college football programs could see sponsorship deals north of $8 to $10 million annually.

The NCAA only just permitted on-field sponsorships in June. The expectation is jersey patches are not far off from being approved in the next couple of seasons. The patches are a more lucrative property than on-field sponsorships, sources previously told On3.