Ole Miss QB Jaxson Dart signs six-figure NIL deal with C Spire

Jaxson Dart continues to add to his NIL portfolio.

The Ole Miss quarterback has signed a season-long partnership with C Spire. The Mississippi-based internet company will work with Dart to promote improving lives through technology. The quarterback will appear in a series of ads on social media.

The deal is estimated to be over $100,000 in value, On3 has learned.

“I’ve had the right people in my corner who helped guide me through and make sure that I saw
things for what they were instead of what was shown online,” Dart said in a statement to On3. “By partnering with C Spire, I want to be able to help other people embrace that and grow each and every day.”

The Heisman Trophy candidate threw for 418 yards and five touchdowns in a Week 1 76-0 win over Furman. The Rebels host Middle Tennessee this week before visiting Wake Forest.

Dart is repped by ESM, which also works with Georgia quarterback Carson Beck and defensive back Malaki Starks.

Jaxson Dart’s On3 NIL Valuation

Dart previously signed with Dick’s Sporting Goods, with the total value of the deal estimated to be in the $100,000 range. He also partnered with Nicholas Air in February, making it the first partnership of its kind.

With more than 143,000 social media followers, the quarterback is poised to continue capitalizing on his NIL brand. Along with deals with Ole Miss’ The Grove Collective and EA Sports, he holds an On3 NIL Valuation of $1.3 million. The valuation is No. 11 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Dart’s valuation is also No. 8 in the college football NIL rankings.

“Despite what some fans and media believe, there is not an unlimited amount of money being deployed to manage rosters,” said Shannon Terry, the founder and CEO of On3. “Any model – whether it’s today’s broken NCAA ‘student-athlete’ construct or media rights sharing through employment, which is almost a certainty in the near future – demands efficiency based on the athlete and school knowing the athlete’s respective market value.”

The On3 NIL Valuation is calculated by combining Roster Value and personal NIL. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. NIL in an athlete’s name, image and likeness and the value it could bring to regional and national brands outside of the scope of NIL collectives.

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