Paolo Banchero, Caleb Love have top On3 NIL Valuations at Final Four

The Final Four tipping off Saturday in New Orleans features four of the top programs in college basketball with brands as strong as some professional teams. But they won’t be the only brands on display. There’s also a collection of players on the Duke, Kansas, North Carolina and Villanova rosters that have high On3 NIL Valuations.

On3 looks at the top players at the Final Four with the highest NIL valuation, headlined by Duke forward Paolo Banchero and North Carolina point guard Caleb Love.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time. The On3 NIL 100 is the first of its kind and the defacto NIL ranking of the top 100 high school and college athletes ranked by market valuation.

Duke PF Paolo Banchero

On3 NIL Valuation: $209K
On3 NIL 100: No. 53
On College Basketball NIL Rankings: No. 9
The Skinny: Duke star forward Paolo Banchero has had an NCAA tournament to remember. So, it’s no surprise he’s having an unforgettable rise in his On3 NIL Valuation. Banchero is averaging 18.5 points and 7.0 rebounds per game in NCAA Tournament play. It’s that type of play that has him entering the Final Four as the odds-on favorite to win the tournament’s Most Outstanding Player Award. It’s also that type of play and attention that has seen Banchero’s NIL value shoot through the roof. Banchero now has an On3 NIL Valuation of $209,000. Prior to the NCAA Tournament, his valuation was at $168,000. That’s an increase of $41,000 in three weeks.

North Carolina PG Caleb Love

On3 NIL Valuation: $165K
On3 NIL 100: No. 73
On College Basketball NIL Rankings: No. 11
The Skinny: North Carolina star point guard Caleb Love has been clutch in the NCAA Tournament, including a 30-point performance against UCLA in the Sweet 16. His success in March Madness has helped him increase his On3 NIL Valuation to $165,000. As a former five-star recruit, Caleb Love has a massive following of 194,000 people on Instagram. He boasts more than 236,000 followers on all of his social media accounts.

North Carolina C Armando Bacot

On3 NIL Valuation: $95K
On College Basketball NIL Rankings: No. 18
The Skinny: As the Tar Heels leading scorer in March Madness, North Carolina center Armando Bacot has seen a $10,000 increase in his On3 NIL Valuation since the start of the tournament. He has an extremely strong social media brand with more than 145,000 followers, including around 98,000 on Instagram. In fact, his On3 Per Post Value on Instagram is $1,100.

North Carolina SG R.J. Davis

On3 NIL Valuation: $79K
On College Basketball NIL Rankings: No. 23
The Skinny: North Carolina shooting guard R.J. Davis was outstanding in the Tar Heel’s dramatic overtime victory over Baylor in the second round of the NCAA Tournament. His 30-point performance, combined with his 85,000 Instagram followers, Davis has an On3 NIL Valuation of $79,000.

Duke SF Wendell Moore

On3 NIL Valuation: $68K
On College Basketball NIL Rankings: No. 23
The Skinny: Duke small forward Wendell Moore is the second-leading scorer for the Blue Devils this season. He’s scored in double-digits in each of the NCAA Tournament games. Moore has an On3 NIL Valuation of $68,000 to go with his 94,000 followers on social media.

Kansas SG Ochai Agbaji

On3 NIL Valuation: $63K
On College Basketball NIL Rankings: No. 38
The Skinny: Kansas shooting guard Ochai Agbaji is the Jayhawks’ leading scorer this season, averaging 18.9 points a game. He’s already built a strong brand in his hometown of Kansas City, and his On3 NIL Valuation is at $63,000.

North Carolina SF Leaky Black

On3 NIL Valuation: $61K
On College Basketball NIL Rankings: No. 40
The Skinny: Leaky Black has developed into North Carolina’s go-to defender in March Madness, as Hubert Davis can put the agile 6-8 veteran on the opposing team’s top scorer. Black has a quality social media following of 78,00 with most coming on Instagram, and he an On3 NIL Valuation of $61,000.

Kansas SF Jalen Wilson

On3 NIL Valuation: $61K
On College Basketball NIL Rankings: No. 42
The Skinny: Kansas forward Jalen Wilson has been one of the best rebounders in March Madness, hauling in 42 boards in four games. Wilson has an On3 NIL Valuation of $61,000 that’s fueled by his play on the court and his 118,000 social media followers.

Kansas SF Christian Braun

On3 NIL Valuation: $54K
On College Basketball NIL Rankings: No. 47
The Skinny: Christian Braun is the jack of all trades for the Kansas Jayhawks. He had a double-double against Providence and then had four key assists in the comeback win over Miami. He doesn’t have a massive social media following. But he does have a group of rabid fans that follow him, especially since he’s from the Kansas City metro area. So, his On3 NIL Valuation of $54,000 seems spot on.

Duke SF AJ Griffin

On3 NIL Valuation: $54K
On College Basketball NIL Rankings: No. 48
The Skinny: Duke star AJ Griffin has been battling an ankle injury in March Madness, but he still came up big in the Elite 8 and Sweet 16 with 18 points against Arkansas and 11 points against Texas Tech. Griffin saw a $5,000 increase in his On3 NIL Valuation after those performances and now sits at $54,000.