South Carolina's MiLaysia Fulwiley becomes Red Bull's 1st NIL athlete

Milaysia Fulwiley has got her wings thanks to a new NIL deal.

Fulwiley, the sensational South Carolina freshman guard, announced a new NIL deal with Red Bull on Tuesday. According to Red Bull, Fulwiley is the first NCAA athlete to sign an NIL deal with the company.

“She shoots, scores and is destined to soar,” the energy drink company said in an Instagram post promoting the deal.

Along with an undisclosed payment for promotion, Red Bull also said Fulwiley gets to indulge in visits to its performance center along with access to the brand’s fashion, music and extreme sports platform. She can also host community events in Columbia and throughout South Carolina that Red Bull will sponsor.

MiLaysia Fulwiley primed for NCAA Tournament

MiLaysia Fulwiley has taken college basketball and the NIL world by storm this season.

The 5-foot-10 freshman guard enters March Madness averaging 11.8 points and has 72 assists and 52 steals on the season. She scored a career-high 24 points in the SEC Tournament finals over LSU and became the first freshman in program history to earn SEC Tournament MVP honors. She’s a key reason why the Gamecocks are the overall No. 1 seed in the women’s NCAA Tournament.

Along with the deal with Red Bull, she added a partnership with the Curry Brand last week. A multi-year deal, she will star in marketing for footwear launches, be featured in campaigns and create her own player-exclusive colorways of future models with the brand’s team of designers.

“MiLaysia is a generational player, an artist who is expanding her understanding of how to marry all aspects of her game every day,” South Carolina coach Dawn Staley said in a statement. “We are learning things from each other about how to maximize her game, and it has been incredible to work with her on that process.”

Fulwiley also has an NIL deal with Columbia restaurant Mr. Seafood. As part of that deal, she launched her own signature sauce.