Wiz Khalifa's Taylor Gang Entertainment inks 25 athletes to NIL deals

Wiz Khalifa’s Taylor Gang Entertainment has entered the NIL space.

The music label and management company has signed 25 athletes to endorsement deals to promote Khalifa’s “45 Minute Beatdown” on their Instagram account. Athletes will record a video of themselves dancing to the song with a link to their Instagram stories on Friday. The song, which features the rapper Lil Uzi Vert, was released earlier this month.

All 25 deals were brokered by the Texas-based, NIL-driven A&P Agency. Each athlete will be compensated for their social media activation.

The move is one of the first by a music label in name, image and likeness. Back in June, Atlantic Records announced it was expanding its partnership with INFLCR, using the Global Exchange to connect with more than 65,000 athletes to promote upcoming music.

Before co-founding A&P agency with Jacob Piasecki, Stefan Aguilera worked with multiple music labels. Using his old connections, Aguilera was able to help facilitate the partnership with Taylor Gang.

“Right now in the music industry, there is no better marketing tool to communicate to the college demographic effectively except for our athletes that have a vast following consisting of students and alumni which we have developed over our course of our relationship with our athletes,” Aguilera told On3. “A&P Agency is the optimal choice for the music industry, not just because we represent the best athletes, but because nobody understands the college market better than us speaking in terms of creative marketing.”

A&P recently helped USC wide receiver Brenden Rice land a deal with Centurion Lifestyle, which provide access to luxury cars.

Athletes involved in NIL deal

Here’s the complete list of players that have inked NIL deals with Taylor Gang Entertainment.

Name	School
James Dawn	Sam Houston State
Marje Smith	Baylor
Kyndal Royal	Delaware State
Keith Mikller	Texas A&M Commerce
Ephesians Prysock	Arizona
Trevell Johnson	Texas
Darian Oxendine	Florida A&M
TK Chimedza	Georgia Tech
Keyshawn Paul	Temple
Ish Harris	Texas A&M
Sterling Galban	Texas Tech
Demond Demas	Transfer Portal, formerly Texas A&M
Demetrius Hunter	Houston
Jalen Preston	Texas A&M
Camron Buckley	Jackson State
Brandon Bishop	Louisiana
Adari Haulcy	New Mexico
Austin Jordan	Texas
Prince Kollie	Notre Dame
William Barnes	North Carolina
Koren Johnson	Washington
Jadarian Price	Notre Dame
Princeton Fant	Tennessee
Isaiah Bond	Alabama
Ty’Rion Denson	Edwards Water