Tennessee WR Squirrel White lands NIL deal with Nashville Predators
Tennessee Volunteers receiver Squirrel White announced a new NIL partnership Thursday with the Nashville Predators, in an agreement facilitated by On3 ELITE.
As part of the NIL deal with Nashville’s NHL franchise and to promote the Pred’s Tennessee College Night, White will participate in “Signing Day” with an autograph session and meet and greet starting at 5:45 p.m. Thursday. The Preds face the Calgary Flames at 7 p.m. inside Bridgestone Arena.
“Don’t want to miss it,” White said in a social media post promoting the NIL deal.
John Staton with On3 ELITE said the agreement is exciting for everybody involved.
“This partnership not only connects a Tennessee student-athlete with the professional sports franchise but also taps into the strong bond between Tennessee, its fans, and sports, creating authentic connections beyond the game,” Staton said.
“This deal represents the power of fan affinity on the local and national stage”
Squirrel White ranked as a top-150 prospect by On3 coming out of Pinson Clay-Chalkville High School in the 2022 recruiting class.
White averaged 16 yards a catch during his freshman season at Tennessee, and he ranked fifth on the team with 30 catches for 481 yards and two touchdowns. White grabbed national headlines with a breakout performance in the 2022 Orange Bowl. He finished with 108 yards and a touchdown against Clemson. White entered the 2023 season as a preseason All-SEC pick. He finished 2023 with 803 yards receiving and two touchdowns. His best game of the season came against Alabama when he had 10 catches for 111 yards and a score.
White’s nickname originated from his great-grandmother, who called him “Squirrel” as an infant after he moved in unison with a squirrel in her garden.
Squirrel White’s NIL resume
This isn’t Squirrel White’s first significant NIL deal. He’s a part of The Volunteer Club powered by Spyre Sports – the Volunteer-focused collective – and he’s also appeared in a commercial for Weigel’s Stores.
Squirrel White has an On3 NIL Valuation of $141,000. The terms of the deal with the Predators were not released.
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The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.
About On3 NIL Valuation, Brand Value, Roster Value
While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.
About On3 Elite
On3 ELITE is a division of On3’s media company that connects high school and college athletes and facilitates non-exclusive partnerships between brands with 100% of the dollars going to the athlete. The On3 ELITE platform is built for all athletes.
“Wrapping up our second college football season, we’re excited to launch On3 ELITE,” On3 founder and CEO Shannon Terry said. “From the founding of this company, the On3 ELITE Division was always going to be part of the plan. While we work with brands to bring safe NIL deals to the space, ELITE will use its resources to educate athletes.”
The third phase of On3’s rollout, the On3 ELITE app launches in Quarter 1 of 2024. On3 has developed an extensive algorithm to establish an annual NIL Valuation for college and elite high school athletes. The On3 NIL Valuation has quickly become the industry standard for the NIL marketplace and college athletes across the country.
Through the app, athletes can claim their On3 profile to unlock a data-rich experience that allows each member of the network to see the detail behind their own NIL valuation, report and verify NIL deals to build that value and see how that valuation changes based on which school they attend or are considering.