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Texas A&M receiver Evan Stewart signs NIL deal with Coach

Nakos updated headshotby:Pete Nakos•04/18/23•

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Evan Stewart was a five-star plus recruit in the 2022 recruiting cycle, a key piece of Texas A&M‘s top-ranked class.

He pieced together a strong true freshman season in 2022. And now he has an NIL deal with the luxury fashion brand Coach.

The receiver has promoted the brand a number of times recently on his Instagram page. Stewart’s bio on his Instagram takes users straight to the Coach website, promoting the brand’s denim jacket.

Coach specializes in leather handbags, luggage, and accessories, along with clothing. The Texas A&M wideout is not the first college athlete to work with the brand. LSU women’s basketball star Angel Reese signed a deal with the company back in August. Ahead of the NCAA tournament, she gifted her entire team Coach bags.

Stewart finished his true freshman season with 53 receptions for 649 receiving yards and two touchdowns. His his catch and yardage numbers led the team, while his touchdowns were ranked third for the Aggies.

The receiver finished Texas A&M’s spring game this past weekend with seven catches for 97 yards. He’s expected to play a larger role in the offense come this fall.

As the No. 2 receiver in his recruiting class, he received offers from Alabama, LSU and Texas, among others. Stewart played just three games during his senior year of high school at Frisco (Texas) Liberty, opting to sit out the rest of the season.

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Evan Stewart’s growing NIL brand

The Texas A&M receiver also has an NIL deal with NOCCO USA, a popular European drink that was developed in Sweden. Filled with branched-chain amino acids and vitamins, it is carbonated, sugar-free and low-calorie.

Additionally, Stewart was one of the first high school recruits to enter college during the NIL era with a major social media following. He has 2.4 million total followers, with the brunt coming from his TikTok account.

Furthermore, his $871,000 On3 NIL Valuation ranks No. 29 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. Stewart also ranks No. 18 in college football. A strong sophomore year and uptick in social media will only help his valuation.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.